The Key Account Executive – Organized Retail is responsible for driving sales and execution excellence across Modern Trade accounts. The role combines operational planning, in-store execution, customer relationship management, and data-driven decision making to deliver HUL priorities across direct and indirect customers.
Develop plans to streamline store operations basis KPI monitoring. Liaise with Demand Planning to ensure adequate estimates at Depot x Account x BP level. Modern Trade Operations Responsibilities Drive achievement of sales targets across Direct and Indirect customers. Ensure efficient infra deployment across the country to support optimum: DC: SM, GPS FOS, GPS BP, Promo Eco DF: O2D Guide and leverage HFS workforce (PC, FS, FM, etc.) to execute HUL priorities in store.
Best-in-class visibility execution and asset compliance
Implement planograms in store in line with category expectations.
Monitor the execution of in-store promotions to ensure they are implemented as planned.
Coordinate with customer's central as well as regional operations teams to:
Garner support for effective in-store execution
Ensure accurate data reporting for tracking execution performance from stores.
Customer Relationship Management Build and maintain relationships with key operations stakeholders in Modern Trade retailers. Serve as the point of contact for all operational queries and concerns between HUL and retail partners. Negotiate and coordinate with retailers regarding in-store operations and product placement. Coordinate regular meetings with retail partners to review execution performance, resolve operational issues, and align on future plans. Touchbase with regional customer operations teams during market visits. Support maintenance of healthy ROI for KA RS's.
Data Management and Reporting Collect ground intelligence and collaborate with COE to ensure the accuracy of data to maintain consistent reporting. Analyse sales and execution data to track performance, identify trends, and make data-driven decisions. Provide insights to senior management regarding opportunities, challenges, and areas for improvement in Modern Trade operations.
Key Requirements (education, Work Experience & Skills)
Required a Minimum Fulltime Graduation
Minimum 4-5 years of Experience in Modern Trade Sales.
Excellent in ROI Calculations & Data Analysis
Should be well-versed with Sales Planning & Execution
Decent Communication in English and Local language is desired.
'All official offers from Unilever are issued only via our Applicant Tracking System (ATS).