Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
Aligning with the business requirement and deliver marketing & communication tools through internal team, studio and agencies
Creating and managing all marketing materials and collateral in line with brand direction including ATL and BTL.
Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
Leading the planning and implementation of PR and initiatives related to the brand
Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
Marketing, Branding, Communications, or a related field like Product Manager, Brand Manager, etc.
Prior experience in a similar role with proactive approach & team management skills.
Exceptional verbal & written communication skills.
Has excellent interpersonal skills and are adept at building relationships with different stakeholders.
Understand requirement of promotional materials,



packaging design and labelling, advertisements, exhibition materials, etc.
Must have knowledge of offset, digital, different types of media printing knowledge
Coordinate with technical support team (QC & Projects) for feedback on product packaging and branding materials
Coordinate with vendors and various agencies for activity planning and execution of packaging, photoshoot, ad films, media planning, exhibitions, activations, etc.
Robust knowledge of content development and SEM.

Performance Measures
Key Performance Indicators
Overall increase in brand visibility, brand preference and brand consideration through effective marketing communications.
Faster execution of design, development of promotional materials including Films, brochures, packaging, and collaterals while ensuring quality and precision.
Team management skills with maximum output from the given resources and rapport management with internal stakeholders
Drive projects at regular intervals within timelines with best output

📌 Marketing Communications Manager / Public Relations Manager (Ahmedabad)
🏢 Astral Adhesives
📍 Ahmedabad