*Job Type:* Full-time (Should be flexible for rotational shifts)
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*About The Role:*
We are looking for a *Marketing Operations Analyst* with strong expertise in Campaign Management and Eloqua to join our Mumbai team. You will be responsible for managing and optimizing marketing processes, driving marketing performance through data, technology, and automation.
You will help balance increased marketing complexity and diminishing resources by accelerating time-to-market and operating efficiencies at scale.
*Key Responsibilities:*
*1. Campaign Planning & Requirements Gathering:*
- Collaborate with Project Managers and marketing stakeholders to understand campaign objectives by reviewing briefs and highlighting risks
- Assist in execution of campaign strategies including audience segmentation, journey mapping, and content creation
- Provide guidance on leveraging Eloqua and CDP capabilities to achieve campaign goals
*2. Campaign Configuration & Development:*
- Create and configure offers, workflows, mail templates, landing pages, and automations
- Create and manage automated journeys/canvas including welcome series, nurture campaigns, and triggered communications
*3. Campaign Execution & Management:*
- Set up and execute email, SMS, direct mail,
social/paid and journey-based campaigns using Eloqua and CDP platform
- Create landing pages as per brief
- Ensure accurate targeting and segmentation of campaign audiences
- Monitor campaign performance and engagement metrics, provide regular reporting and analysis
- Conduct A/B testing and optimization to improve campaign effectiveness
- Troubleshoot and resolve technical issues related to campaign execution
*4. Work Orchestration & Data Hygiene:*
- Manage ticketing/request management tool and accurately record updates, data points, timestamps
- Adhere to all Desktop Procedures (DTPs) / SOPs and checklists
- Complete all required reports for client and leadership
*Skills Required:*
- *Eloqua (Expert)* - In-depth knowledge of Eloqua, knowledge of SQL, Javascript - Mandatory
- SQL - Database Management - Proficiency in database concepts
- Robust understanding of email marketing best practices - deliverability, segmentation, personalization, A/B testing
- Strong problem-solving and troubleshooting skills related to Eloqua, CDP and campaign execution
- Excellent communication and collaboration skills
- Rest APIs / API Integration - Exposure to API integration
- Knowledge of Marketing Automation best practices
- HTML and CSS for email template customization
- Experience in campaign reporting and analysis - tracking KPIs and providing actionable insights
- Eloqua Certification is a plus
*Apply Now for Custom Software Engineering Analyst Role in Mumbai!*