Paid Marketing Specialist Department: Marketing
Navia Markets Ltd is a SEBI-registered stock brokerage with over 30 years of legacy, headquartered in Chennai. As we scale client acquisition, we're building out a focused paid acquisition function — and we're looking for a hands-on leader to own strategy, execution, and performance across every paid channel.

The Paid Marketing Specialist will own Navia's entire paid acquisition function — strategy, budgeting, creative direction, campaign execution, and performance analysis across Google, Meta, YouTube, and Email. Creatives & Campaigns (Track A): Planning, briefing, and launching high-performing ad campaigns and creatives across Google Search/Display/PMax, Meta, YouTube, and Email.
Data Analysis & Optimization (Track B): Owning performance tracking, budget allocation, attribution, and continuous testing to improve CAC, conversion, and ROAS.

Own the paid acquisition roadmap and budget across Google, Meta, YouTube, and Email
Manage and mentor the paid acquisition team, including the Growth Marketing Executive
Report spend efficiency, performance trends, and roadmap updates to the AVP Marketing and senior stakeholders
Track A — Creatives & Campaigns
Plan, brief, and launch campaigns across Google (Search, Display, PMax, YouTube) and Meta (Facebook, Instagram)
Direct creative development — ad copy, static/video creatives, and landing pages — in collaboration with design and content teams
Own Email campaign strategy for acquisition and re-engagement, including segmentation and creative testing
brand keyword bidding, competitive conquesting)




Ensure creative and messaging compliance with SEBI/regulatory advertising guidelines for financial services
Track B — Data Analysis & Optimization
Own end-to-end performance tracking and attribution across all paid channels
Analyze CRM and conversion funnel data to optimize budget allocation across channels, days, and audiences
Run structured A/B tests on creatives, audiences, and bidding strategies
Build and maintain performance dashboards and present data-backed recommendations to leadership
3–6 years of experience in paid media/performance marketing, with hands-on ownership of Google Ads and Meta Ads Manager

- Experience in Automating Paid Marketing (Track A) and Analysis (Track B) using AI
- Proven experience managing meaningful monthly ad budgets with clear CAC/ROAS accountability
- Robust creative sensibility — comfortable briefing and evaluating ad creatives, not just running campaigns
- Experience with Email marketing platforms for acquisition or lifecycle campaigns
- Experience managing or mentoring a small team
- Strong analytical skills — comfortable working directly with campaign and CRM data to drive decisions
- Prior experience in fintech, BFSI, or stock broking is a strong plus
- Familiarity with regulatory/compliance considerations for financial services advertising is a plus

Increase in Number of account openings and Activations
Efficient, data-backed budget allocation across Google, Meta, YouTube, and Email
A steady pipeline of high-performing, well-tested creatives
Clear, reliable performance reporting to leadership

📌 CRM and Marketing Specialist (Chennai)
🏢 Navia Markets
📍 Chennai