Reporting to : Vice President & Directors

Age - 35 - 45

Minimum Qualification: Diploma in Marketing Management

Any additional Qualification Required- M.B.A. - Marketing Management / Well Experienced Professional can be considered.

Functional Area Strategic Marketing, Branding, AI, Digital Marketing, E-Commerce & Business Development

JOB OBJECTIVE

To independently lead and manage the Company's overall marketing function by developing and implementing innovative, technology-driven and result-oriented marketing strategies. The position shall focus on brand development, digital transformation, artificial intelligence (AI), e-commerce, market expansion, customer engagement and business profitability, aligned with emerging industry trends and organizational objectives.

KEY JOB RESPONSIBILITIES

1. Strategic Marketing & Business Roadmap

- Develop and execute annual marketing strategies, budgets and short-term/long-term business growth roadmaps.
- Conduct market research, competitor benchmarking, consumer behaviour analysis and product positioning studies.
- Identify new business opportunities, market trends and innovative marketing approaches to strengthen brand competitiveness.

1. Digital Marketing & Brand Development

- Independently manage digital marketing initiatives including SEO, SEM, Google Ads, Meta Ads, social media and performance marketing.
- Develop effective branding, advertising, promotional campaigns, product launches and seasonal marketing activities.
- Supervise creative design, content development, packaging presentation, visual merchandising and brand communication.
- Strengthen the Company's online and offline brand visibility across existing and emerging marketing platforms.

1. Artificial Intelligence (AI) & Marketing Technology

- Explore and implement AI-enabled marketing tools for content creation, market intelligence, customer analysis, campaign optimization and marketing automation.
- Evaluate emerging technologies, CRM systems, analytics tools and digital solutions to improve marketing efficiency and customer engagement.
- Recommend commercially viable AI applications and digital innovations while ensuring data confidentiality and responsible usage.

1.



E-Commerce & Online Business Development

- Develop strategies for e-commerce, online ordering, D2C, quick-commerce and digital business expansion.
- Coordinate with online platforms such as Swiggy, Zomato and other relevant marketplace partners.
- Optimize website performance, online product visibility, customer experience, digital promotions and conversion rates.
- Monitor online sales, customer acquisition costs, platform commissions and channel profitability.

1. Market Expansion & Corporate Business Development

- Identify and develop corporate tie-ups, institutional sales, bulk orders, strategic partnerships and new business opportunities.
- Support marketing initiatives for Company-owned outlets, franchisees, new product launches and geographical expansion.
- Develop competitive marketing proposals, promotional schemes and customer acquisition strategies.

1. Customer Engagement & Market Intelligence

- Develop customer engagement, retention, loyalty and feedback mechanisms.
- Analyse customer preferences, complaints, market trends and competitor activities to recommend business improvements.
- Strengthen customer relationship management through digital communication and data-driven marketing initiatives.

1. Marketing Budget, ROI & MIS

- Prepare and monitor marketing budgets, campaign expenditure and cost-effectiveness.
- Evaluate marketing ROI, profitability, sales growth, conversion rates and overall campaign performance.
- Maintain periodic MIS, performance dashboards, market analysis and strategic reports for Management review.

1. Vendor Management & Team Leadership

- Identify, evaluate and coordinate with advertising agencies, designers, digital marketing partners, software vendors and technology providers.




- Independently manage the marketing function and develop a suitable team structure based on business requirements.
- Coordinate with Sales, Operations, Production, QC, IT, Finance and other departments for effective implementation of marketing initiatives.

KEY SKILLS & COMPETENCIES

- Strong knowledge of Strategic Marketing, Branding, Digital Marketing, AI, E-Commerce and Business Development.
- Practical exposure to SEO, SEM, Google Analytics, Google Ads, Meta Ads, CRM and marketing automation tools.
- Creative thinking, brand positioning, market research and competitor analysis.
- Strong commercial understanding of marketing budgets, ROI, profitability and P&L.;
- Excellent analytical, negotiation, communication, presentation and leadership skills.
- Ability to independently plan, execute, monitor and deliver measurable marketing results.
- Proactive, creative, technology-oriented and result-driven professional approach.

KEY PERFORMANCE INDICATORS (KPIs)

- Brand visibility, market penetration and business growth.
- Digital campaign performance, customer acquisition and conversion rates.
- E-commerce revenue, customer retention and online business profitability.
- Corporate tie-ups, current business development and market expansion.
- Marketing budget control, ROI and implementation of approved AI/digital initiatives.
- Timely execution of marketing roadmap and periodic MIS reporting.

A PRESENTATION ON 90-DAYS MARKETING IMPROVEMENT PLAN FOR MERWANS

During the interview, the candidate may be asked to present a 90-day marketing improvement plan for Merwans, covering existing retail outlets, franchisee marketing, online ordering, competition, brand development, AI integration and expected ROI. This would help assess strategic thinking, practical knowledge and independent execution capability.

OVERALL EXPECTATION

The Company seeks an independent, innovative, strategically sound and commercially focused Marketing Professional capable of integrating conventional marketing with modern technologies, AI-driven solutions, digital platforms and business expansion strategies to strengthen the Merwans brand and achieve sustainable, profitable growth.

📌 Assistant Manager/ Manager /Sr. Manager - Marketing (Navi Mumbai)
🏢 Merwans Confectioners
📍 Navi Mumbai