Responsibilities

- To lead the EGM division's marketing function by developing and executing strategies that deliver sustainable business growth, market share, expansion, brand leadership and profitability across the assigned portfolio.
- Responsible for translating business strategy into an effective brand strategy, driving scientific differentiation, developing innovative customer engagement model, strengthening field force effectiveness and building a high performance, high performing marketing organization.
- Develop and implement the annual Operating Plan for a division and oversee the brand portfolio for EGM.
- Identify growth opportunities across existing brands, analyze market conditions, and forecast sales and market share.
- Optimize the product portfolio by prioritizing high growth, high potential and strategically important markets.

Your role

- Align division goals to organizational goals as measured by broad plans.
- Therapy focus develop network with key thought leaders.
- Develop life cycle management strategies for established brands. And the new launches. And the product facing competitive or pricing pressure.
- Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.).
- Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new BD/ LCM opportunities.
- Undertake fieldwork to establish a strong connect with KOLs (6 days a month).
- Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.

People and Performance Management

- Lead, coach and develop the marketing team including the product managers.
- Building a strong talent pipeline,



capability development and performance management.
- Establish clear objective accountability and performance standard for Team members.
- Effectively collaborate with cross functional stakeholders for buy-in of strategies and ensure strong implementation of designed strategies.
- Foster ownership, performance driven culture in marketing team.

Financials, Profitability & Budgetary Control

- Achieve Market Share, bottom-line targets, top line & profitability.
- Operational Budgetary controls for cost and profit management.
- Risk Management in accordance with inventory/outstanding norms.
- Allocation of financial resources in line with business objectives and market potential.
- Consistently evaluate investments through ROI analysis.

Corporate governance

- Ensure adherence to applicable pharmaceutical marketing codes local SOPs, pharmacovigilance procedures and company compliance standards.
- Key driver and custodian of organisation values - Courage, Achievement, Responsibility, Respect, Integrity, and Transparency.
- Maintain effective governance or promotional material approvals.
- Vendor engagement.
- Customer programs. And marketing expenditure
- Present marketing reviews strategic recommendation, investment proposal and growth plan to senior management.

Skills & Competencies

- Good understanding of the Pharma market landscape in general and cardiovascular therapy in particular.




- Good understanding of the opportunity within the representative market for growth.
- Ability to take necessary steps to manage change and transformation process.
- Ability to provide clarity of direction and decisive action.
- Understanding of the nuances of the business.
- Resourceful, strategic, and analytical thinker and creative problem solver.
- Driven to deliver quality results on time and in a highly ethical and skilled manner.
- Robust communication, negotiation and influencing skills.
- Good understanding of business operations management.

Marketing intelligence & excellence

- Develop and manage the annual marketing budget in line with business priorities.
- Allocate resources based on brand potential strategic importance, growth opportunities and expected returns.
- Marketing Managers work is highly team-oriented. They often bring together the different functions & aligning all the groups to contributes to a success.
- Responsible for updating senior leadership on the progress of marketing activities and reporting on the results of campaigns to deliver profitable growth YoY.
- Closer focus on ROI and portfolio profitability TA wise.
- Performers will be assessed against a business- Sales. Market share growth. Growth. of priority. Portfolio profitability. Etc.
- Help implement this strategy via prioritized activities on the marketing roadmap and review creating programs and campaigns.
- Marketing managers own the process of building these plans, making sure creative and content are aligned.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Manager - CM&E (Mumbai)
🏢 Merck
📍 Mumbai