Role & responsibilities

Required Skills & Experience

Required Skills • Strong hands-on experience with Adobe Target • Strong experience with Adobe Launch / Adobe Data Collection Tags • Experience with Adobe Analytics • Strong JavaScript, HTML and CSS • Experience implementing A/B testing, multivariate testing, personalization and audience segmentation • Experience integrating Target with web applications and Adobe Experience Cloud solutions • Understanding of data layers, tagging and analytics tracking • Strong troubleshooting and debugging skills • Ability to work effectively with business, analytics, marketing and engineering stakeholders

Nice to Have Skills & Experience

Preferred • Experience with Adobe Experience Platform Web SDK / Alloy.js • Adobe Target APIs/SDKs experience • Experience with React or other contemporary front-end frameworks • Experience with enterprise-scale websites • Familiarity with personalization and experimentation architecture

Preferred candidate profile

Job Description

We are looking for an experienced Adobe Launch / Adobe Target Developer to support implementation, personalization, experimentation, and analytics across our digital experiences. The ideal candidate will have strong hands-on experience with Adobe Target, Adobe Data Collection/Launch, Adobe Analytics, JavaScript, and modern web technologies.



Adobe now refers to Adobe Experience Platform Launch client-side capabilities as Tags, while Target implementations can use Adobe Experience Platform Web SDK or Target's at.js library Key Responsibilities • Design and implement A/B and multivariate testing using Adobe Target. • Build personalized experiences using Adobe Target, including audience segmentation, Recommendations, and Automated Personalization • Configure and manage Adobe Launch / Adobe Data Collection Tags, including rules, extensions, and data elements. • Integrate Adobe Target with Adobe Analytics and Adobe Launch/Data Collection. This aligns with both your previous Target Developer requirements and current industry implementations. • Implement and maintain Target using Adobe Experience Platform Web SDK / Alloy.js and/or at.js. • Develop supporting solutions using JavaScript, HTML and CSS. • Troubleshoot tagging, tracking, personalization, and Target implementation issues. • Validate implementations using browser/network debugging and Adobe debugging tools. • Partner with product, marketing, analytics, UX, and engineering teams to translate experimentation and personalization requirements into technical implementations. • Monitor experiment performance and use analytics insights to optimize digital experiences

📌 Adobe Launch/Target Developer (Hyderabad)
🏢 Insight Global
📍 Hyderabad