Company Description McFadyen Digital is the
leading advisor and implementer of eCommerce Marketplace solutions.
During 15 years of implementing marketplaces, we’ve built dozens of
platforms that cumulatively generate billions of dollars of gross
merchandise value (GMV). We’re honored to have supported 10% of the
Fortune 500 with their digital marketplace initiatives. Over 250
global brands like ABB, AB InBev, ACCO, Albertsons, American Red
Cross, American Eagle Outfitters, US Army, US Agriculture Dept,
(and many more) have entrusted their digital transformations to
McFadyen. We operate global offices across the US, Brazil, and
India. McFadyen Digital has been a trusted employer for 35 years
and believes that people are the most important part of our
company. We’re proud of our Great Place to Work certification.
Learn more about us at our website: www.mcfadyen.com Job
Description Do you enjoy bringing order to marketing systems? Are
you the person who finds the broken workflow, cleans the duplicate
records, and builds the dashboard everyone finally trusts? If you
have led a marketing technology migration and take pride in leaving
behind processes a team can run on its own, this role is for you.
We’re seeking a Marketing Operations and Systems Manager, on a
contract basis, to lead the migration of McFadyen Digital’s
marketing ans sales systems and put our data, lead management, and
reporting on a solid foundation. Working closely with the VP of
Marketing, you will clean up marketing data, rebuild lead scoring
and routing, connect marketing and sales reporting, and document
each process. The scope may also include supporting the martech
stack of an affiliated AI best-practices community. This is a
contract role based in India, with some working hours overlapping
US Eastern Time. Top 5 Responsibilities 1. Lead the marketing and
sales systems migration - Plan and deliver the migration of our
marketing systems on schedule, including data mapping,
integrations, testing, and cutover, with minimal disruption to
active campaigns. 2. Clean up and govern marketing and sales data -
Deduplicate, standardize, and enrich records in Pardot (Marketing
Cloud Account Engagement) and Salesforce, and define the rules that
keep data clean going forward. 3. Rebuild lead scoring and routing
- Redesign lead scoring, grading, and assignment rules with




marketing and sales so qualified leads reach the right owner
quickly. 4. Connect marketing and sales reporting - Align campaign,
lead, and opportunity data across systems and build dashboards that
show MQLs, pipeline, and conversion in one view. 5. Document
processes for long-term ownership - Write clear runbooks and
process documentation, and train the team. Additional
Responsibilities Audit the current martech stack and recommend what
to keep, consolidate, or retire. Set up and maintain campaign
tracking, including UTMs, forms, and attribution. Manage
integrations between marketing automation, CRM, website, and
analytics tools. Support the Senior Demand Generation Manager with
campaign setup, segmentation, and list management. Support the
martech stack of an affiliated AI best-practices community as a
shared resource, when required. Use Claude and other AI tools to
speed up data cleanup, documentation, and analysis. Qualifications
Top 5 Qualifications 1. 5+ years of B2B marketing operations
experience, including at least one marketing systems migration led
end-to-end. 2. Hands-on expertise with Pardot (Marketing Cloud
Account Engagement), Salesforce, and HubSpot. Experience with
Marketo is also relevant. 3. Robust data management skills.
Experienced in data cleanup, deduplication, field mapping, and data
governance. 4. Proven experience designing lead scoring, lead
routing, and lifecycle stages in partnership with sales. 5. Skilled
at building reports and dashboards in Salesforce, GA4, or BI tools
such as Power BI or Tableau, and at documenting processes clearly.
Other Preferred Qualifications Salesforce Administrator or HubSpot
certification Familiarity with integration tools such as Zapier,
Workato, or native connectors Working knowledge of privacy and
consent requirements for marketing data Experience using Claude or
other generative AI tools in marketing operations work Fluent
English is mandatory . Additional information Our Core




Values: Caring, Adaptable, Proactive Ownership, Empowering
Clients Keywords: Marketing Operations and Systems Manager,
Marketing Operations Manager, Marketing Ops Manager, Marketing
Systems Manager, Marketing Technology Manager, Martech Manager,
Revenue Operations Manager, RevOps, Marketing Automation Manager,
Salesforce Marketing Consultant, Pardot Consultant, Marketing
Operations, Marketing Systems, Martech, Marketing Technology Stack,
Martech Audit, Systems Migration, Platform Migration, Data
Migration, Data Mapping, Field Mapping, Cutover, Systems
Integration, Data Cleanup, Data Hygiene, Data Quality,
Deduplication, Data Enrichment, Data Governance, Lead Scoring, Lead
Grading, Lead Routing, Lead Assignment, Lead Management, Lifecycle
Stages, Lead to Opportunity, Marketing and Sales Alignment,
Marketing Reporting, Sales Reporting, Pipeline Reporting,
Dashboards, Marketing Attribution, Campaign Tracking, UTM Tracking,
Forms, Segmentation, List Management, Process Documentation,
Runbooks, SOPs, Training, Knowledge Transfer, Pardot, Marketing
Cloud Account Engagement, Salesforce, Salesforce Administrator,
Salesforce Certified, HubSpot, Marketo, Marketing Automation, CRM,
GA4, Google Analytics, Power BI, Tableau, BI Tools, Zapier,
Workato, Integrations, GDPR, LGPD, CAN-SPAM, CASL, Consent
Management, Data Privacy, Generative AI, Claude, B2B, B2B
Technology, eCommerce, Consulting, Professional Services, Contract,
Contractor, Independent Contractor, Remote. McFadyen’s goal is
to ensure that our clients are able to maximize the return on their
technology investment by providing better service to their clients,
partners and internal teams. At McFadyen we truly believe our
employees are our most valuable asset. Across our locations in the
US, Brazil, and India, we offer a world class work culture that
enables top notch delivery for some of the world’s most influential
companies. McFadyen Digital is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment
without regard to race, color, age, religion, sex, sexual
orientation, gender identity / expression, national origin,
disability, protected veteran status, or any other characteristic
protected under federal, state, or local law, where
applicable.

📌 Marketing Operations and Systems Manager - Remote (ContractOpportunity) (Karnataka)
🏢 McFadyen Digital
📍 Karnataka