ZONAL SALES MANAGER

North

Product

Solvent, Epoxy Ahesives, Silicon Sealant

Experience

15–18 years, including at least 5–7 years as RSM / Senior RSM

Language

Fluent in English and the local language

Area Covered

Must have managed a large zone comprising multiple regions (typically 4–6+ states)

Target Industries: Paint, Pipes, FMCG, Electrical Goods (Wires, Cables) Any distribution Oriented Company.

Business Objectives

- Own and drive the overall topline (Primary, Secondary & Tertiary sales) for the entire zone.
- Lead zonal business planning, budgeting, and execution to achieve revenue and profitability targets.
- Ensure consistent growth across regions through structured performance management systems.

Sales & Distribution Management

- Oversee and strengthen the distribution network across regions, ensuring depth and width of coverage.
- Manage a large team comprising RSMs, ASMs, TSMs, and field sales teams, ensuring alignment with zonal goals.
- Standardize best practices across regions for sales execution and market penetration.

Strategic Planning & Execution

- Develop and implement zonal sales strategies, including go-to-market plans and expansion initiatives.
- Drive execution of sell-out activities, marketing campaigns, and promotional programs at scale.
- Identify current business opportunities and emerging markets within the zone.

Key Account & Stakeholder Management

- Lead key account management for large distributors, institutional clients, and key contractors at zonal level.
- Build and maintain strong relationships with strategic partners to drive long-term growth.

Business Growth & Market Expansion

- Drive growth of core and focus products through data-driven insights and strategic interventions.
- Analyse market trends, competition,



and customer behaviour to gain market share.
- Ensure effective rollout of new products and initiatives across all regions.

Performance Monitoring & Analytics

- Track and analyse key business metrics (sales, coverage, productivity, ROI) across regions.
- Implement corrective actions and performance improvement plans where required.
- Ensure data-driven decision-making to enhance operational efficiency.

Financial & Commercial Management

- Oversee collections and credit control across the zone, ensuring healthy cash flow and minimal outstanding dues.
- Optimize resource allocation and ensure cost efficiency across operations.

Customer Centricity

- Ensure superior customer experience by maintaining high service standards.
- Monitor complaint resolution timelines and drive continuous improvement in service delivery.

Distributor & Channel Management

- Develop and maintain a robust distributor ecosystem across the zone.
- Identify gaps and expand channel presence in underserved markets.
- Drive distributor engagement programs and support their business growth.

Demand Planning & Supply Coordination

- Lead zonal demand forecasting and inventory planning to ensure product availability.
- Collaborate with supply chain and operations teams to avoid stock-outs or overstocking.

Cross-functional Integration

- Collaborate with Retail Sales, Services, Commercial, and Marketing teams.
- Ensure seamless execution of business plans through strong interdepartmental coordination.

Team Leadership & Development

- Lead, mentor, and develop a high-performing team across regions.
- Drive capability building, succession planning, and performance management.
- Ensure optimal utilization of manpower and foster a results-driven culture.

. Skillset Required: Distribution Sales, Retail Sales, Trade Sales, Distribution Management

📌 Zonal Sales Manager - North (India)
🏢 headsquestcom
📍 India