About Cloutflow

Cloutflow is an influencer marketing company redefining how brands connect with audiences through creativity, technology, and data-driven storytelling. We work with leading brands across industries, helping them build meaningful connections with consumers through influencer-led campaigns, digital storytelling, and innovative content solutions.

With a strong focus on creativity, first-party data, and measurable impact, we are building the next generation of influencer marketing.

We are looking for a Creative Strategist who can combine creative thinking, cultural understanding, and strategic storytelling to develop compelling influencer marketing campaigns for leading brands.

Role Overview

As a Creative Strategist, you will be responsible for developing innovative campaign ideas, translating brand objectives into engaging creative concepts, and building compelling narratives for influencer-led campaigns.

You will work closely with the Strategy, Creative, Operations, and Client Servicing teams to conceptualise campaigns that resonate with audiences, align with brand objectives, and drive measurable results.

The ideal candidate should have a strong understanding of social media trends, digital culture, influencer content, and storytelling, along with the ability to think beyond conventional advertising and create ideas that stand out.

Key Responsibilities

1. Creative Conceptualisation & Campaign Development

- Develop innovative and impactful creative concepts for influencer marketing campaigns across Instagram, YouTube, and other digital platforms.
- Translate brand briefs, marketing objectives, and consumer insights into compelling campaign ideas and communication strategies.
- Build campaign narratives, central themes, creative territories, and storytelling approaches that align with brand positioning.
- Conceptualise integrated influencer-led campaigns for product launches, brand awareness, festive campaigns, and digital-first activations.
- Ensure creative ideas are original, relevant, engaging,



and aligned with the brand's communication objectives.

2. Content Strategy & Storytelling

- Develop content pillars, creative directions, and storytelling frameworks for influencer-led campaigns.
- Create engaging content concepts for Reels, YouTube videos, Shorts, carousels, and other social media formats.
- Develop detailed content briefs, including key messaging, narrative flow, hooks, references, and execution guidelines.
- Ensure brand messaging is seamlessly integrated into creator content without compromising authenticity.
- Identify innovative ways to communicate product USPs, brand propositions, and campaign messages through relatable storytelling.

3. Trendspotting & Cultural Insights

- Stay updated with emerging social media trends, viral formats, internet culture, memes, and changing audience behaviours.
- Identify relevant trends and cultural moments that can be translated into brand opportunities.
- Monitor competitor campaigns, creator content, and industry developments to identify creative opportunities.
- Bring fresh perspectives and unconventional thinking to campaign ideation.
- Understand platform-specific content behaviour and identify formats that can maximise audience engagement.

4. Brand Research & Strategic Thinking

- Understand brand positioning, target audiences, product categories, consumer behaviour, and campaign objectives.
- Conduct research to identify consumer insights, cultural trends, and relevant content opportunities.
- Develop creative strategies that balance brand objectives, audience relevance, and platform dynamics.
- Ensure campaign ideas have a strong strategic foundation rather than being driven solely by trends.




- Collaborate with the Strategy team to ensure creative concepts are aligned with the overall campaign direction.

5. Creative Execution & Collaboration

- Work closely with the Creative and Operations teams to translate campaign concepts into actionable execution plans.
- Collaborate with influencer marketing teams to ensure ideas are suitable for the identified creator ecosystem.
- Review creator content concepts, scripts, and deliverables to ensure alignment with the approved creative direction.
- Provide creative feedback and recommendations to improve content quality and storytelling.
- Ensure consistency in campaign communication across creators and deliverables.

6. Pitch Development & Presentations

- Develop creative presentations, campaign decks, and concept notes for internal and external stakeholders.
- Articulate campaign ideas through strong narratives, visual references, mood boards, and execution examples.
- Present and communicate creative concepts confidently during internal brainstorming sessions and client pitches.
- Incorporate feedback and refine ideas while maintaining the core creative intent.

Required Skills & Qualifications

- 2–4 years of experience in creative strategy, advertising, digital marketing, social media, or influencer marketing.
- Strong understanding of Instagram, YouTube, and emerging digital platforms.
- Excellent creative thinking, storytelling, and conceptualisation abilities.
- Ability to convert complex brand briefs into simple, engaging, and impactful creative ideas.
- Strong understanding of influencer marketing, creator ecosystems, and digital content formats.
- Excellent written and verbal communication skills.
- Experience in creating campaign presentations, creative decks, and content briefs.
- Ability to research consumer insights, identify trends, and develop brand-relevant opportunities.
- Robust attention to detail and ability to manage multiple creative projects simultaneously.

📌 Creative Strategist (Gurugram)
🏢 CloutFlow
📍 Gurugram