Company Description Yanikawa is an innovative automotive spare parts company focused on providing reliable, high-quality components such as CV filters, tractor filters, electrical parts, and brake pads at competitive prices. With a strong supply network and strict quality controls, the company ensures consistent quality, timely delivery, and long-term partnerships with distributors, retailers, and fleet operators across India. Yanikawa serves both online and physical distribution channels, enabling wide market reach and responsiveness to evolving customer needs.

Guided by a vision of sustainable, connected, and efficient mobility, the company is committed to customer-centric solutions, ethical business practices, and nurturing long-term relationships. Its culture emphasizes excellence, integrity, collaboration, and transparent communication.

Role Description The Senior Associate Sales role is a full-time, in office position based in Gandhidham. This role is responsible for managing and growing customer accounts, particularly automotive distributors, retailers, and fleet operators, through regular visits, follow-ups, and relationship-building. Daily activities include identifying new business opportunities, presenting product portfolios, negotiating pricing and terms, and preparing quotations and proposals.

The Senior Associate

Sales professional will track sales performance, maintain accurate records in CRM or reporting tools,



and provide market insights to support product and pricing strategies. The role also involves coordinating with supply chain, operations, and finance teams to ensure timely deliveries, resolving customer concerns, and supporting promotional activities and campaigns in the region.

Qualifications

- Strong sales and business development skills, including lead generation, customer relationship management, and negotiation.
- Knowledge of the automotive spare parts market and familiarity with products such as filters, electrical components, and brake pads.
- Proficiency in basic MS Office tools (Excel, Word, PowerPoint) and comfort with CRM or sales reporting systems.
- Excellent communication, presentation, and interpersonal skills, with the ability to engage diverse customer groups.
- Demonstrated ability to work independently in the field, manage routes and schedules, and meet sales targets.
- Strong analytical and problem-solving abilities for interpreting market trends, pricing dynamics, and customer feedback.
- Bachelor’s degree in Business, Marketing, Engineering, or a related field; relevant experience in automotive sales is preferred.
- Willingness to travel within the assigned territory and maintain on-site presence in Delhi/NCR
- Commitment to ethical business practices, customer-centric service, and long-term relationship building.

📌 Senior Associate Sales (Gandhidham)
🏢 Yanikawa
📍 Gandhidham