JOB DESCRIPTION - SENIOR DIGITAL MARKETING EXECUTIVE

Company : Digi Epitome Technology Industry : Digital Marketing & IT Services Location : Gomti Nagar, Lucknow

Job Type : Full-Time | Work from Office + Client Meetings Experience : Minimum 2 Years Salary : ₹20,000 - ₹40,000/month + Performance-Based Incentives

Job Summary

Digi Epitome Technology is looking for an experienced, target-driven, and result-oriented Senior Digital Marketing Executive with strong knowledge of SEO, Social Media, Content Marketing, Meta Ads, Google Ads, Lead Generation, Business Development, Client Management, and Team Handling .

Key ResponsibilitiesA. Digital Marketing & Campaign Management

- Plan and execute digital marketing strategies for brand visibility, lead generation, conversions, and business growth .
- Manage SEO, Social Media Marketing, Content Marketing, Meta Ads, and Google Ads .
- Plan, launch, monitor, and optimize paid campaigns for leads, conversions, CPL, ROI/ROAS, and lead quality .
- Conduct keyword research, competitor analysis, SEO audits, audience research, and performance tracking .
- Manage content calendars, blogs, website content, and social media content.
- Stay updated with digital marketing trends and use ChatGPT and AI tools for research, content planning, and marketing activities.

B. Lead Generation & Business Development

- Generate qualified leads through SEO, social media, paid advertising, networking, referrals, direct outreach, and other channels .
- Identify new business opportunities and potential clients.
- Conduct client meetings, presentations, requirement discussions, and negotiations .
- Prepare and share proposals, quotations, and service plans .
- Convert leads into business and contribute to monthly sales, business, and revenue targets .




- Generate new business, repeat business, referrals, and upselling opportunities .

C. Client & Project Management

- Handle existing and prospective clients professionally.
- Understand client requirements and ensure timely communication, approvals, feedback, and deliverables.
- Coordinate with internal teams to ensure timely and quality project delivery .
- Resolve client queries by coordinating with the relevant teams.
- Maintain strong client relationships and ensure client satisfaction and retention .

D. Team Handling & Coordination

Coordinate and manage:

- Developers :

- SEO Executives :

- Social Media Executives :

- Graphic Designers :

- Video Editors

- Assign daily, weekly, and project-specific tasks.

- Set priorities and deadlines and monitor task progress.

- Review work quality and ensure timely completion.

- Coordinate between clients and internal teams for smooth project execution.

E. Proposals, Invoicing & Payments

- Prepare business proposals, quotations, and service plans .
- Coordinate client invoicing as required.
- Follow up with clients for timely payments .
- Maintain records of leads, clients, proposals, invoices, payments, and project status .

F. Analytics & Reporting

- Track SEO, social media, Meta Ads, Google Ads, lead generation, and business performance .
- Monitor leads, conversions, campaign costs, ROI/ROAS, and revenue contribution .




- Prepare performance reports and recommend improvements.
- Monitor monthly targets and take corrective action where required.

Required Skills :

- Digital Marketing Strategy & Execution :

- SEO & Social Media Marketing :

- Meta Ads & Google Ads :

- Content Marketing

- Lead Generation & Business Development

- Client Handling & Client Meetings

- Proposal & Quotation Preparation

- Team Handling & Task Management

- Project Coordination

- Google Analytics / Google Search Console

- Campaign Analytics & Reporting

- ChatGPT & AI Tools

- Excellent Communication & Negotiation Skills

- Strong Follow-up & Time Management

- Target-Oriented & Result-Driven Approach

Eligibility

- Bachelor's degree in Digital Marketing, Marketing, Business Administration, Mass Communication, or a related field preferred.

- Minimum 2 years of relevant professional experience in Digital Marketing or a related role.

- Strong practical knowledge of SEO, Social Media, Meta Ads, Google Ads, Content Marketing, and Lead Generation .

- Experience in client handling, business development, campaign management, and team coordination .

- Comfortable with client meetings, presentations, negotiations, and business discussions .

- Ability to manage multiple clients, projects, campaigns, and teams.

- Solid analytical, communication, leadership, and problem-solving skills.

- Portfolio or proven digital marketing results preferred. :

- Immediate joiners preferred.

Performance Expectations

- Achieve assigned monthly lead, sales, business, and revenue targets .
- Generate quality leads and improve lead quality, conversions, campaign performance, and ROI .
- Acquire new clients and contrib

📌 Senior Digital Marketing Executive (Lucknow)
🏢 Digi Epitome Technology
📍 Lucknow