We are looking for a result-oriented CRM Manager to drive customer engagement across both online (e-commerce) and retail stores for our kids footwear and apparel brand. The role will focus on loyalty programs, customer retention, retargeting strategies, reducing bounce rates, and improving overall customer satisfaction.
Key Responsibilities
- Develop and execute CRM strategies for both online and offline retail customers.
- Design and manage loyalty programs to increase repeat purchases and customer lifetime value.
- Plan and optimize retargeting campaigns (cart abandonment, browsing abandonment).
- Analyze customer data to reduce bounce rate and improve conversion rates.
- Monitor key KPIs such as retention rate, CLV, repeat purchase rate, and customer satisfaction (CSAT/NPS).
- Collaborate with marketing, e-commerce, retail, and customer service teams to enhance customer experience.
Required Skills & Qualifications
- 5+ years of experience in CRM, preferably in retail, fashion, or kids wear brands.
- Solid knowledge of CRM tools preferred to opt culture or similar and marketing automation platforms.
- Experience handling omni-channel customer journeys (E-commerce + Store).
- Data-driven mindset with strong analytical and reporting skills.
- Excellent communication and cross-functional coordination skills.
Key Performance Indicators (KPIs)
- Increase in repeat purchase rate
- Improvement in customer retention & loyalty engagement
- Reduction in bounce rate
- Growth in customer lifetime value
- Improvement in CSAT / NPS
Pay: ₹500,000.00 - ₹1,500,000.00 per year
Application Question(s):
- What is your current CTC in Lakhs?
- What is your expected CTC in Lakhs?