Full-Stack Digital Marketing Executive

Location : Bangalore - Onsite

Experience : 1-3 years (or exceptional freshers welcome)

Type : Full-time

Where Marketing Meets Psychology, Systems & AI

At Initance, we are not a typical digital marketing agency.

We build psychology-driven growth systems that connect:

- Content
- Paid media
- Search
- Analytics
- Conversion pipelines

We don’t optimize for clicks.

We optimize for decisions, behaviour, and measurable outcomes .

Every engagement follows our core model: Research → Strategy → Execution → Measurement → Optimization

- What Makes This Role Different
- Work directly with the founder and core team
- Get exposure to end-to-end marketing systems, not just channels
- Understand how marketing connects to leads, pipeline, and revenue
- Work across multiple clients and industries
- Learn how modern marketing is evolving toward: AI-assisted execution, AEO (Answer Engine Optimization) and Full-funnel and behavioural thinking

After 1 year, you’ll be eligible for ESOPs , aligning your growth with the company’s trajectory.

This is not a task-based role. This is a thinking + execution role.

- What You’ll Do

Build & Execute Full-Funnel Marketing

Plan and execute campaigns across:

- Paid ads (Meta, Google, LinkedIn)
- SEO and content

Contribute to:

- Lead generation strategies
- Funnel design (awareness → conversion → retention)

Work Across Multiple Client Accounts

- Manage and execute campaigns for multiple clients
- Communicate performance, insights, and recommendations

Content + Performance Integration

Work with design/content teams to:

- Build campaign creatives




- Align messaging with audience psychology

Ensure content is not just creative but drives action

Conversion & Funnel Optimization

Understand:

- Why users convert (or don’t)
- Where drop-offs happen in the funnel

Contribute to:

- Landing page structure and messaging
- Conversion rate optimization (CRO)
- Clarity
- Flow
- User decision-making

Analytics & Performance Thinking

Track and analyze:

- Campaign performance
- User journeys
- Funnel behaviour

Work with:

- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
- Microsoft Clarity / Hotjar

Translate data into:

- Insights
- Experiments
- Improvements

AI-First Marketing Execution

Use AI tools for:

- Content ideation and iteration
- Ad copy and hooks
- SEO and keyword research support
- Campaign analysis

Stay updated with:

- AEO (Answer Engine Optimization)
- SGE (Search Generative Experience)
- AI-driven search behaviour

Continuous Optimization

Run A/B tests across:

- Ads
- Landing pages
- Messaging

Improve:

- Conversion rates
- Cost per lead
- Campaign efficiency
- Must-Have Skills : Core (Non-Negotiable)

Hands-on experience with:

- Meta Ads + Google Ads

Strong understanding of:

- SEO fundamentals
- Content marketing
- Lead generation funnels

Working knowledge of:





- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console

Conversion & UX Thinking (Important)

Understanding of:

- Conversion rate optimization (CRO)
- Landing page structure
- User behaviour and decision-making

Ability to identify:

- Why users are not converting
- Where friction exists in the funnel

Basic understanding of:

- UX principles (clarity, hierarchy, flow)

AI & Up-to-date Marketing Awareness

Comfortable using:

- ChatGPT / Gemini for content and ideation

Basic understanding of:

- AI in ads, SEO, and analytics
- Concepts like AEO, SGE

Working Style

- Able to manage multiple accounts and priorities
- Comfortable interacting with clients
- Strong communication and structured thinking
- Curious, analytical, and proactive
- Tool Stack (What You’ll Work With) : Marketing & Performance
- Meta Ads / Google Ads / LinkedIn Ads
- SEMrush / Ahrefs / SimilarWeb

Analytics & Behaviour

- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
- Microsoft Clarity / Hotjar / CrazyEgg
- Mailchimp / SendGrid

AI Tools

- ChatGPT / Gemini
- AI tools for content, ads, and research

Collaboration

- Notion / Jira
- Good-to-Have (Not Mandatory) :

- Basic understanding of CRO tools or heatmaps

- Exposure to landing page builders

- Awareness of CRM systems (no workflow building required)
- Who This Role Is For :

- Someone who wants to become a full-stack marketer :

- Someone who enjoys both thinking and execution :

- Someone curious about why people behave and convert :

- Someone comfortable with **data, tools

📌 Full-Stack Digital Marketing Executive (Bengaluru)
🏢 Initance
📍 Bengaluru