Overview :

- Location: Hyderabad, India; India; Kolkata, India
- Salary: N/A

About Us : Synchrony is more than a financial services company, we’re a team of passionate innovators committed to delivering best-in-class solutions that support millions of customers across the U.S. With a bold focus on technology, data, and digital innovation, we create meaningful experiences that simplify lives and enable financial wellness.

When you join Synchrony, you become part of an inclusive culture where your voice matters, your growth is championed, and your work drives impactful results.

- Job ID
- 2601459
- Category
- Marketing
- Date posted
- 05/16/2026

Role Title : Manager, Channel Marketing (L09)**

Company Overview :Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.- We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

- We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
- We provide career advancement and upskilling opportunities for all to take up leadership roles.

Organizational Overview :



The performance marketing team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose : Key Responsibilities :

- Ensure campaigns are executed accurately and on time with proper QA and compliance checks. If needed, collaborate with stakeholders to translate client requirements into executable SFMC workflows
- Adhere to execution SOPs, QA processes, and documentation within the campaign management systems
- Identify opportunities for automation, scalability and process improvement
- Leverage AI (Einstein Engagement scoring, AI powered send time optimization) to improve engagement and conversion rates
- Perform other duties and/or special projects as assigned.

Required Skills/Knowledge :

- Proven experience in B2B campaign operations or marketing automation
- Excellent attention to detail, project management, and communication skills
- Proven ability to deliver Analytical solutions for Business problems.

Desired Skills/Knowledge :

- 4+ years to Marketing and retail concepts
- 4+ years to Marketing databases and Digital Platforms




- 0 to 2 years to GEN AI marketing tools (e.g., Jasper, Copy.ai, Chat GPT Enterprise, or Salesforce Einstein, Copilot)
- 4+ years to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc
- Demonstrated ability to manage multiple projects, organize workflow, and prioritize work assignments
- 2+ years to data visualization and AI assisted analytics to uncover optimization opportunities and provide insights to business stakeholder

Eligibility Criteria : Work Timings : 02:00 PM-11:00 PM IST**

This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time - 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may periodically due to business needs) We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR. Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events.

For Internal Applicants : Understand the criteria or mandatory skills required for the role, before

- ing Inform your manager and HRM before
- ing for any role on Workday
- Ensure that your qualified profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
- Must not be on any correc

📌 Manager, Channel Marketing (Hyderabad)
🏢 Synchrony
📍 Hyderabad