BINAZY PVT LTD

Job Title : Technical Digital Specialist (SEO & Google Business Profile) Department : Digital Marketing & Technology Location : Lucknow, Uttar Pradesh Employment Type : Full-Time Salary : ₹18,000 - ₹20,000 per month (Fixed) Experience : 1 - 3 Years Reporting To : Head of Digital Marketing

About Binazy

Binazy is a fast-growing digital solutions company committed to delivering impactful, results-driven online experiences for businesses across industries. We work at the intersection of technology and marketing to help brands grow their digital presence, rank higher on search engines, and connect meaningfully with their local audiences.

Role Summary

We are looking for a motivated and detail-oriented Technical Digital Specialist to join our core team. In this role, you will be responsible for driving organic search visibility and managing our clients' local digital presence through technical SEO and Google Business Profile (GBP) optimization. You will work closely with content, design, and development teams to ensure every digital touchpoint is optimized, discoverable, and conversion-ready.

Key Responsibilities

As a Technical Digital Specialist at Binazy, your primary responsibility will be to plan and execute end-to-end SEO strategies for our clients. You will conduct regular technical SEO audits covering crawlability, site speed, Core Web Vitals, indexation, and mobile usability, and resolve issues such as broken links, redirect chains, duplicate content, and crawl errors. You will manage critical technical elements including XML sitemaps, robots.txt, canonical tags,



hreflang attributes, and JSON-LD structured data to ensure optimal search engine performance.

On the Google Business Profile front, you will create, verify, and optimize GBP listings across single and multiple locations, ensuring NAP (Name, Address, Phone) consistency across all online directories. You will regularly publish GBP posts, manage service and product listings, handle customer reviews, and monitor insights such as calls, direction requests, and website clicks to maximize local visibility.

You will also be responsible for setting up and maintaining Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking. Monthly performance reports with clear insights and strategic recommendations will be expected, along with keyword research, competitive analysis, and content gap assessments to support ongoing organic growth.

Required Skills & Qualifications

Good to Have

Experience with CMS platforms such as WordPress or Webflow, familiarity with Google Ads or Local Services Ads, and knowledge of link-building or digital PR strategies will be considered an added advantage.

Compensation

What We Offer

At Binazy, you will get the opportunity to work on diverse client projects across industries, in a collaborative and growth-oriented environment. We offer flexible work timings, a supportive team culture, access to premium SEO tools, and a clear path for performance-based career advancement.

How to Apply

- Binazy is an Equal Prospect Employer._

Pay: ₹18,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Technical Digital Specialist (SEO & Google Business Profile) (Lucknow)
🏢 Binazy
📍 Lucknow