Job Summary: We are seeking a results-driven Ad Buyer to plan, execute, and optimize paid advertising campaigns across digital platforms. The role focuses on driving conversions, improving ROAS, and scaling profitable campaigns through data-driven strategies.
Key Responsibilities: Manage and optimize paid campaigns on Meta Ads and Google Ads
Monitor performance and improve key metrics like CPC, CTR, CPA, and ROAS
Conduct audience research and implement effective targeting strategies
Scale high-performing campaigns and manage ad budgets efficiently
Test creatives, ad copies, and campaign structures for better results
Track conversions using Pixel and analytics tools
Share performance insights and collaborate with creative teams
Requirements : Experience in media buying and performance marketing
Strong knowledge of Meta Ads Manager and Google Ads
Hands-on experience with tracking tools and analytics
Ability to analyze data and make optimization decisions