Role Purpose

To generate admissions for the Assisted Living facility by building and managing robust referral networks within the healthcare ecosystem. The role focuses on field-based relationship development, lead generation, conversion support, and representing the organization professionally among doctors, hospitals, rehabilitation centres, and community partners.

Key Responsibilities

1. Referral Network Development

- Build and maintain strong relationships with doctors, hospitals, discharge planners, physiotherapists, rehabilitation centres, home-care agencies, NGOs, and senior organizations.
- Identify and onboard new referral sources in assigned territories.
- Conduct regular field visits and maintain a structured visit tracker.
- Present Assisted Living services, care models, packages, and outcomes to referral partners.
- Strengthen referral pipelines through continuous engagement and trust-building.

2. Lead Generation & Admission Conversion

- Generate qualified leads through referral channels.
- Ensure timely follow-up on referrals in coordination with customer support and internal clinical and operations teams
- Coordinate and facilitate centre tours for families and referral partners, explaining amenities, care services, and lifestyle offerings.
- Understand family requirements and recommend appropriate care plans.
- Achieve assigned monthly and quarterly admission targets.

3. Relationship Management

- Maintain ongoing engagement with key hospital stakeholders such as ICU heads, case managers, treating physicians, and consultants.
- Provide regular updates to referral partners on admission status and outcomes.
- Organize referral partner meets, engagement programs, and outreach activities.

4. Market Intelligence & Reporting





- Track competitor offerings, pricing, positioning, and outreach activities.
- Identify referral trends, market gaps, and growth opportunities.
- Submit weekly and monthly market intelligence and performance reports.

5. Coordination & Documentation

- Coordinate with operations, nursing, and facility teams to ensure smooth admission processing.
- Maintain accurate referral data, lead status, and conversion metrics in CRM or tracking systems.
- Ensure documentation of referral sources and compliance with internal processes.

6. Branding & Promotion

- Conduct awareness sessions at clinics, senior clubs, NGOs, and rehabilitation centres.
- Participate in medical camps, hospital events, and senior citizen engagement programs.
- Support brand visibility through distribution of marketing collaterals at referral locations.

Job Specification - Sales Executive - Criteria

Education - Graduate / Postgraduate in Marketing, Sales, Healthcare Management, or related field

Experience - 2-5 years in healthcare sales (Medical Equipment / Pharma / Healthcare Services preferred)

Healthcare Network - Strong exposure to doctor and hospital referral networks

Sales Skills - Relationship building, negotiation, counselling, lead conversion

Communication - Excellent verbal and interpersonal skills

Behavioral Attributes - Presentable, proactive, target-driven, empathetic, relationship-oriented, willing to travel

Languages - English and local language preferred

Tools Familiarity - MS Office, CRM / Sales Tracking Tools

Job Types : Full-time, Permanent

Pay: ₹25,000.00 - ₹45,899.99 per month

Benefits :

- Cell phone reimbursement
- Health insurance
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Hospital Sales (Bengaluru)
🏢 Athulya Assisted Living
📍 Bengaluru