- Manage and maintain the CRM database, ensuring data accuracy and completeness
- Track customer interactions and update records regularly
- Analyze customer data to identify trends, behaviors, and opportunities
- Coordinate with sales and marketing teams for lead management and follow-ups
- Generate reports on customer activity, campaign performance, and retention metrics
- Handle customer queries and ensure timely resolution
- Segment customers for targeted marketing campaigns
- Monitor customer satisfaction and feedback
Required Skills & Qualifications
- Bachelor’s degree in Business Administration, Marketing, or related field
- 1-3 years of experience in CRM, customer service, or related role
- Familiarity with CRM tools (e.g., Salesforce, HubSpot, Zoho CRM)
- Robust analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Proficiency in MS Excel and data analysis
- Attention to detail and organizational skills
Preferred Skills
- Experience with marketing automation tools
- Basic knowledge of customer lifecycle management
- Understanding of data privacy and compliance practices