- Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms
- Manage campaign budgets to maximize ROI and ROAS
- Track, analyze, and report campaign performance using analytics tools
- Perform A/B testing on creatives, copies, audiences, and landing pages
- Generate direct website sales and support sales growth
- Monitor daily performance and optimize campaigns accordingly
- Coordinate with creative and content teams for ad creatives
- Ensure accurate tracking using pixels, conversion APIs, and tools
Required Skills :
- Hands-on experience with Google Ads and Meta Ads
- Robust analytical and data interpretation skills
- Knowledge of conversion tracking, pixels, and funnels
- Basic understanding of SEO, landing pages, and CRO
- Proficiency in tools like Google Analytics, Ads Manager, Excel