03 Nov
|
Apex Growth Talent
|
Bengaluru
03 Nov
Apex Growth Talent
Bengaluru
IMPORTANT: Please submit your resume in PDF format only, and kindly read the JD in its entirety. ROLE OVERVIEW: This role is about catering to quick commerce consumers. You will be the driving force behind our client’s visibility and sales on India’s fastest-growing Quick Commerce platforms like Blinkit, Zepto, Swiggy Instamart, etc. As a Quick Commerce Ads Executive, you won't just run ads; you'll ensure a 30-year legacy brand is visible on the digital shelf across the Quick Commerce ecosystem. This role owns the advertising P&L.; Your work will directly impact the company's bottom line by scaling revenue and acquiring current customers. If you are passionate about high-speed retail and love seeing instant results from your campaigns, this role offers you the opportunity make a massive impact. ROLE DETAILS:
- Role: Quick Commerce Ads Executive
- Experience Required: 6+ months in Quick Commerce ads
- Client’s Industry: Food & Beverage (F&B;)
-
Location:
Bengaluru (Near Electronic City)
- Employment Type: Full time
- Work Arrangement: Work from Office (WFO)
- Working Days: Mon-Sat ABOUT THE CLIENT’S COMPANY: Our client is a 30+ year old leading Food & Beverage (F&B;) brand known for its high-quality products and strong market presence across retail outlets, delivery platforms, quick commerce, and e-commerce. With over three decades of legacy and state-of-the-art manufacturing, the company is in a phase of dynamic growth, modernizing operations to serve millions of customers while maintaining its core value of excellence. ROLES &
RESPONSIBILITIES:
1. QUICK COMMERCE CAMPAIGN MANAGEMENT
- Execute and manage end-to-end advertising campaigns specifically on Quick Commerce platforms like Blinkit, Zepto, Swiggy Instamart, etc.
- Perform keyword research and selection to ensure the brand appears for the most relevant high-intent searches.
- Collaborate with the creative team to develop high-converting ad creatives and banners. 2.
P&L; OWNERSHIP & BUDGET OPTIMIZATION
- Take full ownership of the ads P&L; across the Quick Commerce channels.
- Manage and allocate monthly marketing budgets effectively to maximize Return on Ad Spend (ROAS).
- Monitor daily spend against sales performance to ensure campaigns remain profitable and within target cost-of-acquisition metrics. 3. ANALYTICS, REPORTING & STRATEGY
- Track critical performance metrics daily (CTR, CPC, ROAS, Impression Share) and make real-time adjustments.
- Prepare weekly and monthly performance reports for the leadership team, highlighting wins, insights, and areas for improvement.
- Identify trends in the Quick Commerce space and suggest new strategies to stay ahead of competitors. WHAT WE ARE LOOKING FOR: a) Must-Haves:
- Full-time bachelor's degree.
- Minimum 6+ months of hands-on experience specifically running ads on Quick Commerce platforms like Blinkit, Zepto, Swiggy Instamart, etc.
- Good understanding of ROAS (Return on Ad Spend) and experience managing advertising budgets. b) Nice-to-Haves:
- Experience in the Food & Beverage (F&B;) or FMCG industry.
- Knowledge of listing optimization (SEO) for Quick Commerce platforms.
- Experience managing seasonal/festive sale campaigns. c) Tools & Skills Required:
- Ad Platforms: Deep familiarity with Blinkit Brand Central, Zepto Ads console, or similar Quick Commerce ad managers.
- Soft
Skills:
Strong analytical thinking and the ability to work in a fast-paced environment. PERKS &
BENEFITS:
- Health Insurance
- Meal at the Office
- Annual Festive Bonus
- Employee Discount Across the Brand's Retail Outlets REPORTING STRUCTURE: This role will report to the key leadership team. CANDIDATES / APPLICANTS, PLEASE NOTE: Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs, bank details, credit/debit card information, PAN, Aadhaar numbers, tax documents, or investment reports.
📌 Quick Commerce Ads Executive (Bengaluru)
🏢 Apex Growth Talent
📍 Bengaluru