Company Description Asian Footwears Pvt Ltd is one of India’s leading family footwear brands, offering a comprehensive range of premium quality products. The company has scaled its manufacturing capabilities from 1 pair a month to nearly 1 million pairs monthly across 12 manufacturing sites. Operations span key states including Punjab, Uttarakhand, Uttar Pradesh, Delhi, Rajasthan, and Bengal, supported by over 250 distributors and a strong online presence. Asian Footwears specializes in advanced footwear manufacturing technologies such as EVA, Phylon/TPR, PU, and PVC. The organization is committed to continuous improvement in quality and comfort to meet the needs of casual and sports footwear customers across India. Role Description The Area Sales Manager is a full-time, on-site position based in Delhi, India, responsible for driving sales growth and market penetration within an assigned territory. The role includes managing and expanding the distributor and retail network, tracking sales performance, and implementing regional sales strategies aligned with company goals. The Area Sales Manager will conduct regular market visits, build strong relationships with trade partners, and gather feedback on product performance and customer preferences. Daily responsibilities involve sales forecasting, reviewing distributor performance, coordinating promotions, ensuring effective merchandising, and monitoring competitor activities.



The role also includes preparing periodic sales reports, collaborating with marketing and operations teams, and leading local sales initiatives to achieve revenue and volume targets. Qualifications
- Demonstrated skills in territory management, channel development, and distributor/retailer relationship management.
- Solid sales planning, forecasting, and performance tracking capabilities, with experience meeting or exceeding sales targets.
- Commercial acumen in pricing, margin management, and trade schemes, preferably in footwear, apparel, or FMCG sectors.
- Effective communication, negotiation, and presentation skills, with the ability to influence stakeholders at multiple levels.
- Proficiency in data analysis and reporting using MS Excel, CRM tools, or sales management software.
- Ability to work independently in the field, prioritize tasks, and manage multiple markets and partners simultaneously.
- Bachelor’s degree in Business, Marketing, Commerce, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Previous experience in area or regional sales roles, ideally handling multi-state or multi-city operations in footwear or consumer products.
- Willingness to travel extensively within the assigned territory and adapt to dynamic market conditions.

📌 Area Sales Manager (Delhi)
🏢 Asian Footwears
📍 Delhi