Responsibilities 1. Business Development & Revenue Growth
* Achieve monthly business, revenue, and patient conversion targets.
* Identify new business opportunities and expand the referral network.
* Develop strategies to increase patient footfall and IVF cycle conversions.
* Monitor market trends and competitor activities. 2. Doctor & Referral Network Management
* Build and maintain relationships with gynaecologists, obstetricians, physicians, hospitals, and clinics.
* Conduct regular doctor visits and healthcare partner meetings.
* Develop referral partnerships to generate potential IVF patient leads.
* Maintain strong professional relationships with existing referral partners. 3. Marketing & Promotional Activities
* Plan and execute local marketing activities, camps, seminars, and awareness programmes.
* Coordinate with the marketing team for promotional campaigns and branding activities.
* Explore current channels for lead generation and patient engagement. 4. Team Management
* Lead, guide, and monitor the Business Development Executive/BDM team.
* Set targets, review performance, and ensure achievement of business objectives.
* Conduct regular team meetings and provide guidance to improve productivity. 5. Patient Lead & Conversion Management
* Coordinate with the counselling and front office teams to ensure timely follow-up of leads.




* Monitor lead generation, appointments, patient visits, and conversion rates.
* Identify reasons for non-conversion and implement corrective actions. 6. Reporting & Analysis
* Prepare daily, weekly, and monthly business development reports.
* Track doctor-wise referrals, lead sources, patient conversions, and revenue performance.
* Share market feedback and business updates with management. 7. Internal Coordination
* Work closely with the Centre Head, IVF doctors, counsellors, and operations team.
* Ensure a smooth patient journey and a positive patient experience.
* Follow company policies, ethical marketing practices, and patient confidentiality guidelines. Eligibility Criteria
* Graduate in any discipline; MBA in Marketing, Sales, or Business Management will be preferred.
* 3–6 years of experience in business development, sales, or healthcare marketing.
* Experience in IVF, fertility, gynaecology, or the healthcare industry will be an added advantage.
* Strong communication, negotiation, relationship management, and leadership skills.
* Good knowledge of the local market and referral network. Pay: ₹25,000.00
- ₹35,000.00 per month

Benefits:
- Health insurance
- Leave encashment
- Provident Fund Work

Location:
In person

📌 Marketing Manager Assistant (Dehradun)
🏢 Nova IVF Fertility
📍 Dehradun