Company Description Fitspire
- Health | Wellness is a health and wellness brand focused on fitness, agility, and overall well-being for all age groups. The company develops a wide range of products that prioritize authenticity, safety, and performance, aiming to be globally competitive. Fitspire is committed to becoming one of India’s leading and most respected wellness brands by promoting a stronger and healthier environment. Its product portfolio is conceptualized to deliver 100% vegan and vegetarian, chemical-free, and steroid-free formulations driven by innovation and scientific validation. Role Description The Performance Marketing Head
- D2C/FMCG will lead the end-to-end performance marketing strategy across digital channels for Fitspire’s direct-to-consumer and FMCG business. This full-time, on-site role based in Delhi, India involves planning and executing data-driven campaigns on platforms such as Meta, Google, marketplaces, and affiliate networks to drive customer acquisition, retention, and revenue growth. The role includes managing media budgets, optimizing campaigns for ROAS and CPA, overseeing funnel performance, and collaborating closely with brand, product, and sales teams. The Performance Marketing Head will monitor key metrics, conduct A/B tests, manage agencies or internal teams,



and provide regular performance reports and insights to leadership for strategic decision-making. Qualifications
- Candidates should possess solid Market Planning and Marketing Management skills to design and execute effective performance marketing strategies.
- Candidates should possess Market Research skills to analyze consumer behavior, competition, and category trends in D2C and FMCG.
- Candidates should possess Sales-related skills to align performance campaigns with revenue targets, conversion optimization, and channel growth.
- Candidates should possess Public Relations and brand communication skills to support reputation management, brand awareness, and stakeholder engagement.
- Experience in performance marketing for D2C/FMCG brands, including hands-on campaign management on major digital platforms.
- Strong analytical skills with proficiency in marketing analytics tools and dashboards (e.g., Google Analytics, ad platform dashboards, attribution tools).
- Proven ability to lead cross-functional teams or agencies, manage budgets, and deliver measurable business outcomes.
- Bachelor’s or master’s degree in Marketing, Business, or a related field, or equivalent practical experience in performance marketing.

📌 Performance Marketing Head (Delhi)
🏢 Fitspire - Health | Wellness
📍 Delhi