Job Description
We are looking for a result-oriented Performance Marketing Executive with hands-on experience in generating high-quality leads for real estate projects through Meta Ads and Google Ads (PPC). The ideal candidate should be skilled in optimizing campaigns to achieve Low CPL (Cost Per Lead) while maintaining High Lead Quality.
Key Responsibilities
Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns. Manage Google Ads campaigns, especially Search Ads (PPC). Generate high-quality leads for residential and commercial real estate projects. Focus on reducing CPL without compromising lead quality. Perform audience research, keyword research, and competitor analysis. Optimize campaigns based on CTR, CPC, CPL, conversion rates, and lead quality. Manage campaign budgets, A/B testing, and performance scaling. Monitor daily campaign performance and prepare reports.
Required Skills 1–2 years of hands-on performance marketing experience. Real estate lead generation experience is required. Robust knowledge of Meta Ads Manager. Practical experience with Google Ads and PPC campaigns. Understanding of Google Ads conversion tracking, Meta Pixel, and lead tracking. Proven ability to generate low-cost, high-intent, quality leads. Strong analytical and campaign optimization skills. Preferred Candidate Someone who understands that lead quality matters as much as CPL and can consistently optimize campaigns to deliver genuine, conversion-focused real estate enquiries. Hiring Priority: Candidates with proven Meta Ads + Google Ads performance in real estate lead generation. Pay: ₹18,000.00
- ₹30,000.00 per month Work