Location:
Andheri, Mumbai

Job Type
Full-time, On-site

About the Role
We’re looking for a Digital Marketing Manager who is obsessed with performance, leads a team well, and can think beyond dashboards. You’ll own our paid growth engine, shape the overall digital strategy, and push the team toward creative that actually converts.

Key Responsibilities
*Performance Marketing
*
- Plan, run, and optimize paid campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant channels
- Own the budget and drive efficiency on CAC, ROAS, CPL, and conversion rates
- Run structured A/B tests on audiences, creatives, landing pages, and funnels
- Set up and monitor tracking, attribution, and analytics (GA4, GTM, pixels, CRM integrations) *Team Leadership
*
- Lead and mentor a team of performance marketers, designers, content creators, and SEO/social executives
- Set clear goals and KPIs, run regular reviews, and give honest, useful feedback
- Coordinate with sales, product, and design teams to keep campaigns aligned with business goals
- Manage agencies and freelancers where needed *Strategy
*
- Build and execute the full-funnel digital marketing strategy, from awareness to conversion to retention
- Turn business goals into clear quarterly and annual marketing plans
- Track competitors and market trends,



and spot recent channels and growth opportunities early
- Present performance insights and recommendations to leadership *Creative Thinking
*
- Work with the creative team to develop ad concepts, messaging, and hooks that stand out
- Use data to find what resonates, then build on it with fresh ideas
- Think of new campaign formats, funnels, and experiments instead of repeating what worked last quarter Requirements
- 3-4 years of digital marketing experience, with at least 2-3 years in hands-on performance marketing
- Proven record of managing significant ad budgets and delivering measurable ROI
- 1+ years of experience leading a team
- Strong command of Google Ads, Meta Ads Manager, GA4, and marketing automation/CRM tools
- Analytical mindset with the ability to turn data into decisions
- Strong communication and stakeholder management skills Good to Have
- Experience in e-commerce,FMCG, or lead-gen businesses
- Google Ads / Meta Blueprint certifications

What We Offer

- Ownership of a high-impact function with real budget and real decisions
- Room to experiment and grow Work Location
- This is an on-site role at our office in Andheri, Mumbai, with easy access to the Western Line and Metro.

📌 Digital Marketing Manager (Mumbai)
🏢 BoC - Burger or Chai
📍 Mumbai