Performance Marketer

Job Description

Role snapshot

Role: Performance Marketer

Company: Digitalise Me

Location: BKC, Mumbai

Work mode: Hybrid, in office once a week

Experience: 2–4 years, hands-on agency experience

Platforms: Meta Ads, Google Ads, LinkedIn Ads

Key responsibilities

- Plan, launch, and manage paid campaigns across Meta, Google (Search, Display, Performance Max, YouTube), and LinkedIn Ads
- Own campaign strategy for client accounts, including funnel structure, audiences, bidding, and channel mix
- Manage and allocate client budgets to hit ROAS, CPL, and CAC targets
- Run structured creative and copy tests, and brief the content team on what to make next based on data
- Improve conversion rates by working with the web and design teams on landing pages, forms, and tracking
- Set up and maintain tracking: pixels, conversion APIs, GA4, UTMs, and offline or CRM conversions for lead-gen clients
- Scale winning campaigns profitably and cut spend on what isn't working
- Report performance to clients with explicit insights and next steps, not just numbers
- Stay current on platform updates, AI-led ad tools, and best practices

What we're looking for

- 2–4 years of hands-on performance marketing experience at an agency or consultancy
- Strong,



proven command of Meta Ads, Google Ads, and LinkedIn Ads
- An ROI- and ROAS-driven mindset, with the ability to explain what you changed and why results moved
- Experience managing meaningful monthly budgets across multiple client accounts
- Experience with both e-commerce (ROAS-led) and lead-generation (CPL-led) campaigns
- Comfort with GA4, Google Tag Manager, Meta Events Manager, and reporting dashboards
- Strong Excel or Google Sheets skills for analysis and budget pacing
- Clear communication with clients and internal teams
- Ownership: you treat client budgets like your own money

Good to have

- Experience in real estate, BFSI, B2B tech, marketplaces, or quick commerce
- Experience running campaigns for UAE or UK markets
- Familiarity with Looker Studio, CRM integrations, or marketing automation tools
- Google Ads or Meta Blueprint certifications

Why join

- Work on marquee brands across India, the UAE, and the UK
- A lean team where your work is visible and you own real outcomes
- A hybrid setup with just one office day a week in BKC
- Exposure across content, SEO, social, web, and AI solutions, not just paid media

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