Position: Sales & Marketing Manager

Industry: Electrical Cables & Wires

Location: Noida / Delhi NCR

Experience: 15–20 Years

Qualification: Graduate; MBA in Sales & Marketing will be an added advantage

Job Purpose:

We are looking for an experienced and result-oriented Sales & Marketing Manager with strong experience in the Electrical Cable & Wire industry. The candidate will be responsible for business development, sales growth, market expansion, key account management, customer relationships, sales planning and leading the sales team.

The candidate should have a strong network and experience working with Government Departments, PSUs, EPC companies, Railways, Electricity Boards and large private-sector customers.

Key Responsibilities

1. Sales & Business Development

- Develop and execute sales strategies to achieve company revenue and growth targets.

- Identify new customers, markets and business opportunities across India.

- Develop untapped markets and increase market penetration.

- Generate new business opportunities and convert them into orders.

- Develop and maintain long-term relationships with key customers and decision-makers.

- Achieve monthly, quarterly and annual sales targets.

2. Key Account Management

- Manage important customers and strategic accounts.

- Develop relationships with senior decision-makers, purchase teams and project teams.

- Understand customer requirements and ensure timely resolution of issues.

- Ensure timely execution of orders and customer commitments.

- Identify opportunities for repeat business and increase business from existing customers.

- Maintain strong customer relationships for long-term business development.

3. Cable Industry Knowledge

The candidate should preferably have experience in products such as:

- LT Power Cables

- HT Power Cables

- Control Cables





- Instrumentation Cables

- EPR Cables

- Communication / Signal Cables

- Railway Cables

- Conductors

- Other electrical wires and cables

Good understanding of cable products, applications and customer requirements will be preferred.

4. Sales Team Management

- Lead and supervise the sales team across different regions.

- Set sales targets and monitor individual and team performance.

- Develop sales plans and ensure achievement of monthly, quarterly and annual targets.

- Guide the team in customer acquisition and business development.

- Conduct regular reviews of sales performance and market activities.

- Motivate and develop the sales team to achieve business objectives.

5. Sales Planning & Forecasting

- Prepare sales budgets, business plans and sales forecasts.

- Monitor order booking, dispatches and pending orders.

- Coordinate with production, planning and commercial teams for timely execution.

- Track market trends and competitor activities.

- Provide regular sales reports and market updates to management.

6. Receivables & Credit Control

- Monitor customer outstanding and receivables.

- Conduct age-wise analysis of debtors.

- Follow up with customers for timely payment realization.

- Coordinate with finance/commercial teams for credit control.

- Ensure effective management of customer accounts and outstanding payments.

7. Marketing & Market Development

- Develop marketing strategies for new products and markets.





- Identify current customer segments and project opportunities.

- Develop the company's presence in new geographical markets.

- Participate in customer meetings, exhibitions and industry events.

- Conduct market and competitor analysis.

- Promote the company's products and capabilities to prospective customers.

Candidate Profile:

The ideal candidate should have:

- 15–20 years of relevant experience, preferably in the electrical cable and wire manufacturing industry.

- Strong experience in Sales, Marketing and Business Development.

- Strong understanding of the electrical cable industry.

- Experience in managing large customers and strategic accounts.

- Valuable relationships with PSUs, Government departments, EPC companies, Railways, Electricity Boards and large private-sector customers.

- Experience in managing and leading sales teams.

- Strong communication, negotiation and relationship-management skills.

- Ability to independently develop new business and achieve sales targets.

- Willingness to travel extensively across India.

Preferred Background:

Candidates currently or previously working with electrical cable and wire manufacturers, particularly those handling Power, Control, Instrumentation, Railway, Communication or related electrical products, will be preferred.

Key Performance Indicators (KPIs)

- Annual sales achievement

- Order booking and revenue growth

- New customer acquisition

- Recent market development

- Existing customer business growth

- Customer retention

- Sales team performance

- Receivables and outstanding control

- Market expansion

- Overall business development

Pay: ₹50,000.00 - ₹55,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Work Location: In person

📌 Sales & Marketing Manager (Noida)
🏢 Shriram Telelink
📍 Noida