Job Title: SEO & SMO Executive
Location: Jaipur, Rajasthan
Experience: Minimum 2+ Years
Employment Type: Full-Time
Salary: ₹20,000–₹35,000 per month (based on experience and skills)
Industry: Banking / Financial Services

Job Overview

We are looking for a results-driven SEO & SMO Executive with mandatory hands-on experience in Google Ads and Meta Ads to strengthen our digital presence, improve search engine rankings, manage paid advertising campaigns, and generate quality leads.

The ideal candidate should have practical experience in SEO, social media management, paid advertising, campaign optimization, and performance tracking. Experience in the Banking, Finance, NBFC, Loans, or Insurance industry will be an added advantage.

Key Responsibilities

1. Search Engine Optimization (SEO)

- Perform keyword research and competitor analysis to identify growth opportunities.
- Execute On-Page, Off-Page, and Technical SEO activities.
- Optimize website content, landing pages, blogs, meta titles, meta descriptions, URLs, and internal linking.
- Conduct website SEO audits and implement optimization strategies.
- Develop ethical backlink-building strategies to improve domain authority.
- Monitor organic traffic, keyword rankings, and website performance.
- Use Google Analytics and Google Search Console to track SEO performance.

2. Social Media Optimization (SMO)

- Manage and optimize social media platforms, including LinkedIn, Facebook, Instagram, and YouTube.
- Develop social media content strategies to improve brand awareness and engagement.
- Plan, schedule, and publish engaging content across relevant platforms.
- Monitor audience engagement, follower growth, and social media performance.




- Prepare regular reports and recommend strategies for improvement.

3. Google Ads & PPC Campaign Management — Mandatory

- Plan, create, manage, and optimize Google Ads campaigns.
- Conduct keyword research for paid search campaigns.
- Manage search campaigns, ad groups, ad copies, and bidding strategies.
- Monitor campaign budgets, cost per click (CPC), cost per lead (CPL), and return on ad spend (ROAS).
- Optimize landing pages and campaigns to improve conversion rates.
- Track campaign performance and generate quality leads within budget.

4. Meta Ads Management — Mandatory

- Create and manage paid advertising campaigns on Facebook and Instagram using Meta Ads Manager.
- Set up campaign objectives, audience targeting, retargeting, and remarketing campaigns.
- Develop and test ad creatives, copy, and audience segments.
- Monitor campaign performance, lead quality, cost per lead, and conversions.
- Optimize advertising budgets and campaign strategies to achieve business objectives.
- Track leads and conversions using available tracking tools, including Meta Pixel, where applicable.

5. Analytics & Reporting

- Monitor website traffic, paid campaign performance, and lead generation metrics.
- Use Google Analytics, Google Search Console, and advertising dashboards to evaluate results.
- Prepare weekly and monthly performance reports.
- Identify opportunities to improve organic visibility,



paid campaign performance, and conversion rates.

Required Skills & Qualifications

- Minimum 2+ years of hands-on experience in SEO, SMO, and digital marketing.
- Mandatory practical experience in both Google Ads and Meta Ads.
- Strong understanding of On-Page, Off-Page, and Technical SEO.
- Experience in PPC campaigns, paid social advertising, and lead generation.
- Proficiency in Google Analytics and Google Search Console.
- Knowledge of keyword research, audience targeting, retargeting, and conversion optimization.
- Experience with Meta Ads Manager and Google Ads campaign optimization.
- Solid analytical, communication, and reporting skills.
- Ability to manage multiple campaigns and meet performance targets.
- Familiarity with SEO tools such as SEMrush, Ahrefs, or similar platforms is preferred.

Preferred Industry Experience

Candidates with experience in any of the following industries will be preferred:

- Banking and Financial Services
- NBFC and Loan Companies
- Insurance and Financial Products
- Lead Generation and Performance Marketing Agencies

Why Join Us?

- Opportunity to work on SEO, social media, and paid advertising campaigns.
- Exposure to digital marketing strategies in the financial services sector.
- Performance-driven work environment with opportunities for professional growth.

How to Apply?

Interested candidates who meet the above requirements can share their updated CV at:

Email: [email protected]
Location: Jaipur, Rajasthan

Important: Candidates must have hands-on experience with both Google Ads and Meta Ads, along with SEO and SMO expertise.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 SEO & SMO Executive (Jaipur)
🏢 Ryvanta Solutions
📍 Jaipur