Social Media Manager – Dermatology & Aesthetic Clinic

Company: The Skin Art Clinic
Location: Lucknow, Uttar Pradesh
Job Type: Full-Time | On-Site
Reporting To: Managing Director (Dermatologist)
Experience: 2–4 years preferred
Salary: As per experience and skill set

About The Skin Art Clinic

The Skin Art Clinic is a dermatologist-led clinic specialising in advanced dermatology, aesthetic treatments and personalised skincare.

We are looking for a creative, confident and detail-oriented Social Media Manager who can manage our digital presence, create engaging content and help build a solid, professional online identity for the clinic.

This is a hands-on role for someone who understands social media trends, has a creative eye and can independently plan, create and execute content.

Key Responsibilities

1. Social Media Management

- Manage and maintain the clinic's Instagram, Facebook, YouTube and Threads accounts.
- Develop and execute a monthly social media content calendar.
- Plan content around dermatological treatments, skincare education, clinic activities and patient engagement.
- Maintain a consistent brand identity across all platforms.
- Monitor engagement, reach, followers and overall page performance.

2. Content Creation & Reel Production

- Shoot and edit high-quality reels, videos, stories and other social media content.
- Create engaging content featuring the dermatologist, treatments, skincare tips and clinic activities.
- Independently handle basic shooting, editing, transitions, subtitles, captions and creative execution.
- Identify relevant trends and adapt them professionally for a dermatologist-led clinic.
- Create visually appealing content while maintaining a premium and professional brand image.

3. Creative Design & Copywriting

- Design creative posts, carousels, stories and promotional creatives.
- Write engaging captions, hooks, headlines and appropriate calls to action.
- Maintain consistency in fonts, colours,



layouts and overall visual communication.
- Ensure all skincare and treatment-related content is factually accurate and approved by the doctor wherever required.

4. Growth & Performance

- Work towards improving organic reach, engagement and relevant audience growth.
- Analyse social media insights and identify content that performs well.
- Suggest new content formats, creative campaigns and audience engagement strategies.
- Coordinate with the clinic team for content requirements, shoots and updates.

Required Skills & Qualifications

- Minimum 2 years of hands-on experience in social media management or content creation.
- Experience managing Instagram accounts for brands, clinics, healthcare or lifestyle businesses.
- Strong skills in reel shooting, video editing and creative content development.
- Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro or similar editing software.
- Basic knowledge of Canva, Photoshop or other creative design tools.
- Good written and verbal communication skills.
- Understanding of Instagram algorithms, reels, trends and audience engagement.
- Ability to work independently, meet deadlines and take creative ownership.

Who We Are Looking For

We are looking for someone who:

- Is creative, proactive and confident in presenting ideas.
- Has a strong visual sense and understands what makes content engaging.
- Can independently shoot and edit content rather than relying entirely on external agencies.
- Is comfortable working in a dermatologist-led clinic environment.
- Is organised, professional and able to manage multiple content requirements.
- Can bring fresh ideas and contribute to the clinic's digital growth.

Application Requirements

Candidates applying for this position must share:

- Updated CV.
- Instagram pages or brands they have previously managed.
- Portfolio of their creative work.
- Reel/video samples that they have personally shot and edited.

Applications without relevant work samples may not be considered.

Pay: ₹18,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Social Media Manager (Lucknow)
🏢 The Skin Art Clinic
📍 Lucknow