Job Title: Digital Marketing Manager

We are passionate about delivering innovative and data-driven marketing solutions. As a Digital Marketing Manager, you will lead and manage 360-degree digital operations, focusing on performance marketing, ad spending, analytics, and overall digital strategy to drive measurable results and ROI.

Key Responsibilities

- Strategy and Planning:
- Develop and implement a comprehensive digital marketing strategy covering performance marketing, SEO, SEM, social media, email marketing, and content marketing.
- Define KPIs for each channel and align marketing objectives with overall business goals.
- Performance Marketing and Ad Management:
- Manage end-to-end performance marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
- Optimize campaigns for maximum ROI, leveraging A/B testing, audience targeting, and data-driven decisions.
- Analyze ad performance metrics like CTR, CPC, CPA, and ROAS, and refine bidding strategies accordingly.
- Implement retargeting and remarketing strategies to increase conversions.
- Analytics and Reporting:
- Use tools like Google Analytics, Google Data Studio, and SEMrush to monitor and analyze campaign performance.
- Generate insightful reports with actionable recommendations and present them to stakeholders.
- Track the performance of paid and organic campaigns and provide suggestions for improvement.
- SEO and Website Optimization:
- Develop and execute on-page and off-page SEO strategies to improve organic traffic and rankings.
- Collaborate with the development team to optimize website speed, usability,



and mobile responsiveness.
- Content and Social Media Management:
- Oversee the content marketing strategy to align with SEO and lead-generation goals.
- Manage social media accounts to build brand awareness, engagement, and audience growth.
- Plan and execute influencer marketing campaigns to amplify brand reach.
- Team Leadership and Collaboration:
- Lead a team of digital marketing professionals, including content creators, social media managers, and performance marketing specialists.
- Collaborate with cross-functional teams (sales, product, and design) to ensure marketing strategies align with broader business objectives.
- Qualifications and Skills:
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Proven experience in managing 360-degree digital marketing operations, with a strong focus on performance marketing.
- Expertise in ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads) and analytics tools (Google Analytics, Data Studio, etc.).
- Solid understanding of SEO, SEM, email marketing, content marketing, and social media strategies.
- Proven experience in managing significant ad budgets with a focus on ROI and ROAS.
- Exceptional analytical skills with the ability to interpret complex data and make data-driven decisions.
- Excellent leadership, communication, and project management abilities.

Job Type: Full time

Pay: ₹500,000.00 - ₹800,000.00 per year

Benefits:

- Provident Fund

Experience:

- Digital marketing: 7 years (Preferred)
- PPC: 4 years (Preferred)

Work Location: In person

📌 Digital Marketing Manager (Bidhannagar)
🏢 SB Infowaves
📍 Bidhannagar