1. Job Purpose

To manage the company's social media presence, create engaging content, maintain brand consistency, increase audience engagement and support business growth through digital platforms.

2. Key Roles & Responsibilities

A. Social Media Management

- Manage daily social media activities across Instagram, Facebook, YouTube and other platforms.
- Plan, schedule and publish posts, reels, stories and videos.
- Maintain a consistent brand voice and visual identity.
- Monitor social media trends, hashtags and industry updates.
- Ensure regular posting as per the content calendar.

B. Content Planning & Coordination

- Prepare weekly and monthly social media content calendars.
- Coordinate with photographers, videographers, graphic designers and video editors.
- Collect content from salon activities, events, campaigns and customer experiences.
- Develop creative content ideas for reels, stories and promotional campaigns.
- Coordinate with the technical and salon teams for content requirements.

C. Engagement & Community Management

- Respond to comments, messages and customer enquiries.




- Monitor audience engagement and interactions.
- Forward customer enquiries and booking requests to the concerned team.
- Build positive relationships with followers and potential customers.
- Monitor online reviews and brand mentions.

D. Brand Promotion & Campaigns

- Execute promotional campaigns, offers and brand activities.
- Support recent service launches and marketing initiatives.
- Promote salon services, hair transformations, events and education programmes.
- Coordinate with influencers and content creators.
- Support collaborations and promotional activities.

E. Performance Monitoring & Reporting

- Track followers, reach, impressions and engagement.
- Monitor reel and post performance.
- Analyse content performance and identify improvement areas.
- Prepare weekly and monthly social media reports.
- Recommend strategies to improve audience growth and engagement.

Contact:+91-XXXXXXXXXX

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Social Media Executive (Bodakdev)
🏢 HAIR RAP BY YOYO
📍 Bodakdev