Job Description

Group Company: Polycab India Limited

Designation: Market Sales Representative (MSR)

Office Location: Jaipur

Position description:

Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM

Primary Responsibilities:

Business development

- Identify, convert and engage new influencers as per targets

- Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.

Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Influencer management and expansion

- Own Influencer engagement and targets for the area and ensure 100% adherence to plan

- Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices

- Lead site visits for contractors in the area and drive conversions and engagement

Conduct regular electrician meets and contractor meets as per plan –

- Discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc

- Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app

- Engage with key retailers to identify new influencers,



push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

Process initiatives

- Complete trainings as per the defined training calendar

100% adherence to KPI monitoring process

Reporting Team

- Reporting Designation: Market Support Manager

- Reporting Department: Influencer Management

Educational qualifications preferred

- Graduate

Measurable Deliverables :

- Number of new influencers onboarded

- Number of active influencers scanning on the system

- % Tertiary sales captured on Loyalty program app

- Premium portfolio contribution

- Influencer meets as per plan / target

- Campaigns/Initiatives/project(s) as per plan/target

Skills and Functional Competencies:

- Goal oriented: Proven history of sales record, sets clear priorities & meets targets

- Result oriented: entrepreneurial and self-engaging, good planning and organizational ability

- Excellent sales and negotiation skills, and high commercial and business awareness

- High level of communication ability and presentation skills, energized and enthusiastic, ability to build

- strong relations with key customers

- Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible

- Self-starters, resilient, resourceful, and able to perform under pressure

- High market presence & regular interaction with all stakeholders, should know the geography well

Job Snapshot

Updated Date

02-11-2026

Job ID

JOB_5519

Department

Influencer Management

Location

Jaipur, Rajasthan, India

Employee Type

STAFF

📌 MSR-Influencer Management-Jaipur
🏢 Polycab India
📍 Jaipur