Position Summary:

The Marketing Specialist will lead the development and execution of Costco India GCCs employer brand, communications (internal and external) and market visibility strategy. This role will support execution of employee value propositions, drive internal engagements, change management, campaigns and communications and elevate the GCCs presence across talent, academic, media, and industry ecosystems. Working within Costcos global brand framework, the role will partner closely with HR and business leaders to help establish Costco India GCC as a recognized employer in the market, strengthen employee engagement and support the center's growth as it scales.

Job Duties/Essential Functions:

Employer Brand & Employee Value Proposition (EVP):

- Own the India employer brand strategy for the GCC, aligned to Costco's global brand guidelines and corporate identity
- Develop and maintain the India-specific EVP based on talent market insights and competitive benchmarking
- Develop messaging and campaigns that clearly communicate why talent should join, grow and build a career with Costco India GC
- Partner with HR, Talent Acquisition and leadership teams to drive employer branding campaigns across digital, social, campus and industry channels

Internal Communications & Employee Engagement:

- Own the GCCs internal communications strategy, calendar and content across newsletters, intranet, email communications, digital signage, town halls and leadership messaging
- Partner with GCC leadership communicate business priorities, key milestones and organizational updates in a transparent and consistent manner across internal and external communications
- Design and execute employee engagement initiatives, recognition programs, cultural campaigns and leadership forums in collaboration with HR
- Regularly assess communication effectiveness through employee feedback and engagement metrics, adjusting approaches based on what resonates with employees

Talent Brand, Campus & Recruitment Marketing:

- Partner with Talent Acquisition to embed the employer brand consistently across every candidate lifecycle, including job postings, career content, candidate communications, interviews and onboarding




- Manage talent-focused social media channels and create content that showcases employee stories, center milestones, culture and capability growth
- Design and execute campus branding programs with leading educational institutions, including internships, ambassador programs, sponsorships, hackathons and hiring events

External Communications, PR & Ecosystem Visibility:

- Lead external communications and media engagement in India, working closely with HQ Corporate Communications and external PR partners
- Develop and execute communication plans that highlight GCC milestones, leadership perspectives, business growth and community engagement initiatives
- Support GCC leaders in participating in industry events, speaking engagements and thought leadership opportunities that showcase Costco's capabilities and culture
- Plan and execute key external events, including center launches, expansion announcements, leadership visits, customer showcases and media interactions

Brand Governance, Agencies & Budget:

- Serve as the custodian of brand standards, maintain enterprise-approved brand assets, templates, messaging frameworks and communication toolkits
- Work closely with Procurement team to manage external agencies across branding, design, content, media, PR and events, ensuring quality delivery, cost efficiency and alignment to business objectives
- Own the annual marketing and branding budget, including planning, forecasting, spend tracking and governance in accordance with procurement policies

Scale-Up & Stakeholder Management:

- Build and establish the marketing and communications foundation for the GCC, creating scalable processes, brand assets, communication channels and engagement programs as the center grows
- Act as the primary liaison between the India GCC and global Marketing & Communications teams




- Support strategic growth initiatives that enhance the GCCs visibility, employee experience, talent attraction and market reputation
- Collaborate closely with HR, Talent Acquisition, Facilities, Procurement and leadership teams to drive a consistent and scalable brand experience

Non-Essential Functions:

- Responsible for continued personal growth in the areas of technology, business knowledge, and company policies and platforms
- Assists in other areas of the department as necessary

Qualifications & Skills:

Required:

- Bachelor's degree in Marketing, Communications, Journalism, Public Relations or Business; MBA with a specialization in Marketing or Communications preferred
- 5 to 7+ years of experience across employer branding, corporate/internal communications, talent marketing, or related disciplines, preferably within a GCC, captive center or large multinational organization in India
- Demonstrated experience building employer branding programs and recruitment marketing initiatives that improve talent attraction and engagement outcomes
- Strong content development and storytelling skills, with the ability to independently create, edit and deliver high-quality communications across multiple channels
- Experience managing external agencies across branding, design, PR, media, content and events, while operating within global brand governance frameworks
- Excellent written and verbal communication skills, with the ability to advise and influence senior leadership and to operate as the sole marketing owner in a lean centre
- Demonstrated ability to operate effectively as an individual contributor, balancing strategic thinking with hands-on execution in a fast-growing environment

Recommended:

- Experience supporting the launch, scale-up, or repositioning of a GCC or captive center in India
- Familiarity with the India GCC ecosystem, employer branding best practices, industry bodies and campus engagement programs across leading engineering and business institutions
- Working knowledge of design, content creation, social media management, and analytics tools (e.g., Adobe Creative Suite or equivalent platforms)
- Proficiency in Google Workspace (Sheets, Docs, Slides, Gmail)

📌 Marketing Specialist (India)
🏢 Costco
📍 India