Roles and

Responsibilities:
• Develop and execute the overall sales strategy to achieve monthly, quarterly and annual revenue targets.
• Drive membership sales across individual, family, corporate and institutional segments.
• Build a strong membership pipeline through direct sales, referrals, networking and strategic partnerships.
• Identify potential customer segments and develop targeted sales initiatives.
• Monitor sales performance, conversion ratios, revenue forecasts and membership acquisition.
• Drive pre-launch membership sales and establish a strong founding-member community. 2. Corporate Sales & Business Development
• Develop relationships with corporates, industrial houses, business groups, educational institutions and residential communities in Raipur.
• Identify and convert corporate membership opportunities and institutional partnerships.
• Build strategic alliances with companies, HR leaders, senior management and decision-makers.
• Explore bulk membership opportunities, employee wellness programmes and customised corporate packages.
• Represent Ileseum at networking events, business forums and relevant industry platforms. 3. Marketing & Brand Development
• Develop and implement integrated marketing strategies to establish Ileseum as a premium lifestyle and wellness brand in Raipur.
• Lead digital marketing initiatives across social media, performance marketing, website and online platforms.
• Plan and execute local marketing campaigns, outdoor branding, activations and promotional activities.
• Develop effective lead-generation campaigns to support membership sales.
• Ensure consistent brand communication and positioning across all marketing channels.
• Work with internal teams and external agencies for creative development, campaigns and promotional material. 4. Membership Sales & Customer Acquisition
• Develop structured membership plans, pricing strategies, offers and promotional campaigns.
• Build and manage a robust lead management and CRM process.




• Ensure timely follow-ups, customer engagement and lead conversions.
• Drive membership renewals, referrals, upgrades and customer retention.
• Understand customer expectations and develop strategies to improve the overall membership experience. 5. Team Leadership & Performance Management
• Recruit, lead and develop the sales and marketing team.
• Establish individual and team targets, KPIs and performance review mechanisms.
• Conduct regular sales reviews, pipeline discussions and performance assessments.
• Train and motivate the team to achieve business objectives.
• Build a performance-driven culture with accountability and ownership. 6. Market Research & Competitive Analysis
• Conduct market research to understand Raipur's premium customer segment and spending potential.
• Identify competitors, their pricing, membership models, offerings and positioning.
• Develop strategies to differentiate Ileseum from other clubs, gyms, sports facilities and lifestyle destinations.
• Identify new revenue opportunities based on market trends and customer requirements. 7. Budgeting & Business Performance
• Prepare and manage the annual sales and marketing budget.
• Monitor marketing expenditure, campaign ROI and customer acquisition costs.
• Prepare monthly business performance reports for management.
• Track revenue, membership growth, conversion rates, renewals and marketing effectiveness.
• Ensure sales and marketing initiatives contribute to overall business profitability. Key Performance Indicators (KPIs)
• Achievement of monthly and annual membership revenue targets.
• Number of current individual, family and corporate memberships acquired.
• Pre-launch membership sales and founding-member acquisition.
• Lead generation and lead-to-membership conversion ratio.
• Corporate tie-ups and strategic partnerships.
• Membership renewal and retention rates.
• Marketing campaign ROI and cost per acquisition.
• Sales team productivity and target achievement.
• Overall revenue growth and market positioning.

📌 Head of Sales (Raipur)
🏢 Ileseum Clubs
📍 Raipur