The Marketing Poet is looking for a Social Media Manager who can take complete ownership of content and day-to-day execution across a growing portfolio of brands. We are a design-led, social-first agency working with startups, founders and young brands across India. We help brands find their positioning, build a distinctive visual and verbal identity, and use social media to support real business growth. This is not a role for someone who only schedules posts, follows trends or waits for instructions. We are looking for someone who understands the difference between a strategy and a tactic and can turn a brand’s larger objective into a thoughtful content direction, strong monthly calendar and consistent execution. What you will do
• Manage a few client accounts independently to begin with.
• Understand each brand’s positioning, audience, goals and tone of voice.
• Lead social media strategy and translate it into actionable content plans.
• Create and manage monthly content calendars.
• Develop content ideas, campaigns, captions, carousels and Reel scripts.
• Brief designers and video editors clearly.
• Manage client communication, feedback, approvals and follow-ups.
• Review content before it is shared with clients or published.
• Ensure posts, Stories and campaigns go live correctly and on time.
• Track performance and use insights to improve future content.
• Identify missing assets, upcoming opportunities and possible delays in advance.
• Maintain transparent account trackers and keep the team updated.
• Gradually take ownership of more accounts as you settle into the role. You need a solid eye for designWe already have designers on the team, so you will not be expected to handle full-scale design execution. However, you must understand what makes a design work. You should be able to assess hierarchy, typography, composition,



brand consistency and whether a creative communicates the intended idea effectively. You may be the right fit if you
• Have 2–3 years of experience in social media, content strategy or account management.
• Have worked in an agency or managed multiple brands simultaneously.
• Understand the difference between strategy, content pillars, campaigns and individual tactics.
• Can develop brand-relevant ideas rather than simply following trends.
• Write clearly and can adapt your writing to different brand voices.
• Have strong visual judgment and working knowledge of Canva.
• Can brief and coordinate with designers and video editors.
• Communicate confidently and professionally with clients.
• Are highly organised, proactive and accountable.
• Notice gaps before someone else has to point them out.
• Take ownership when something goes wrong and work quickly to resolve it.
• Can manage changing priorities without losing sight of everyday deliverables. What success looks like
• Content calendars are prepared and approved on time.
• Designers and editors receive complete, actionable briefs.
• Posts and Stories are not missed.
• Client feedback and approvals are tracked properly.
• Content is strategically sound, visually considered and appropriate for each brand.
• Clients feel supported and informed.
• Routine account execution moves without constant founder follow-ups.
• You gradually become the person the team can rely on to keep the content function moving. Role details
• Position: Social Media Manager
•

Experience:
2 years
• Starting compensation: upto 5 lpa
• Employment type: Full-time
• Initial responsibility: Approximately three client accounts
• Growth opportunity: Manage a larger portfolio and grow into a content leadership role

How to apply
Apply with:
• Your résumé.
• Your portfolio or examples of social media accounts you have managed.
• Email us at: [email protected]

📌 Social Media Manager (Kolkata)
🏢 The Marketing Poet
📍 Kolkata