WE'RE HIRING Social Media & Content Marketing Specialist
• Company: Action Tour Guide
•

Location:
Marol, Andheri East, Mumbai
•

Experience:
3–5 Years
•

Working Hours
12 PM – 9 PM IST
• Work Mode: Full-Time | Work from Office (No Remote/Hybrid) About Action Tour Guide (www.actiontourguide.com)
• Action Tour Guide is a growing US-based travel technology company offering GPS-powered, self-guided audio tours across national parks, scenic drives, historic landmarks, and popular travel destinations worldwide.
• With 200+ tours and over 2 million travelers using our tours annually, we help people explore the world independently through engaging storytelling, GPS-based navigation, and offline access.

About the Role
• We're looking for a creative, hands-on Social Media & Content Marketing Specialist to grow our social media presence and engage travelers across the US market.
• Social media will be your primary responsibility. You'll own content planning, creative ideas, publishing, engagement, and organic growth across our social platforms.
• You'll also contribute to YouTube content, newsletter research, subscription promotions, and other marketing initiatives.
• We're looking for someone who can think creatively, understand what engages audiences, and independently turn ideas into high-performing content.

Key Responsibilities
1. Social Media Management & Growth
• Manage daily social media activities across Instagram, Facebook, YouTube, and other relevant platforms.
• Plan and execute monthly content calendars aligned with US travel seasons, destinations, and campaigns.
• Create engaging posts, reels, carousels, stories, and short-form video content.
• Write compelling captions, hooks, headlines, and calls to action for American audiences.
• Identify trending topics, viral content formats, and opportunities relevant to US travelers.
• Research competitor social media strategies and recommend fresh content ideas.




• Collaborate with designers and video editors to develop high-quality creatives.
• Manage comments, audience interactions, and community engagement.
• Repurpose existing tour stories, blogs, reviews, and destination content into social media posts.
• Plan organic social media campaigns to promote tours, bundles, and Action+ subscriptions.
• Track reach, engagement, follower growth, video views, clicks, and other performance metrics.
• Continuously improve content based on analytics and audience response. 2. YouTube Content & Video Marketing
• Research interesting video topics around US national parks, road trips, cities, and travel experiences.
• Develop video ideas, scripts, titles, descriptions, and creative briefs.
• Coordinate with video editors for YouTube videos and Shorts.
• Optimize video titles, thumbnails, and descriptions to improve visibility.
• Identify opportunities to repurpose long-form videos into Shorts and social media reels. 3. Newsletters & Email Marketing Support
• Research US travel trends, seasonal destinations, events, and stories for newsletters.
• Suggest engaging newsletter topics for existing and potential customers.
• Draft newsletter copy, subject lines, and promotional messages.
• Coordinate content and creatives for email campaigns. 4. Other Marketing Content
• Create social media and promotional content for our all-access audio tour subscription.
• Support campaigns for new tour launches, bundles, special offers, and seasonal promotions.
• Write short marketing copy for banners, promotional creatives, and other campaign materials.
• Assist with research and content development for other marketing initiatives.



Required Skills & Experience
• 3–5 years of hands-on experience in Social Media Marketing.
• Proven experience independently handling social media accounts for consumer-facing brands.
• Solid understanding of Instagram, Facebook, YouTube, Reels, and Shorts.
• Excellent written English, with the ability to create natural, engaging content for American audiences.
• Strong creative thinking, storytelling, copywriting, and research skills.
• Experience developing content calendars and executing social media campaigns.
• Ability to create engaging social content and coordinate effectively with designers and video editors.
• Working knowledge of Canva, CapCut, Meta Business Suite, YouTube Studio, and social media scheduling tools.
• Experience using analytics to improve content performance.
• Strong organisational skills and the ability to manage multiple deadlines independently. Why Join Action Tour Guide?
• Global Reach: Create content for a travel platform serving 2M+ travelers annually.
• US Market Exposure: Build your expertise in marketing to American travelers.
• Creative Freedom: Experiment with recent ideas, trends, storytelling formats, and campaigns.
• Exciting Content: Work with national parks, scenic drives, historic destinations, and fascinating travel stories.
• Career Growth: Expand your skills across social media, video marketing, and international content marketing. Who We're Looking For
• We're looking for someone who lives and breathes social media, understands what makes people stop scrolling, and can turn travel inspiration into engaging content.
• You should be creative, proactive, organised, and comfortable taking ownership of social media execution and results. This is a hands-on, mid-level individual contributor role—not a people-management position. We're not looking for someone who only schedules posts. We want someone who can research, create, execute, analyse, and continuously improve.

📌 Social Media (Mumbai)
🏢 Action Tour Guide
📍 Mumbai