We're Hiring: Social Media & Content Growth Executive Company: DUSALA INDIA PVT. LTD.

Location:
Raipur, Chhattisgarh (Work From Office)

Experience:
1–3 Years

Salary:
₹20,000–₹30,000 per month Employment Type: Full time About Dusala IndiaDusala India is a premium Indian fashion and lifestyle brand celebrating heritage craftsmanship through contemporary luxury. We are looking for a creative, proactive and growth-oriented Social Media Generalist who can independently manage multiple social media profiles across platforms. This is not just a posting or scheduling role. We need someone who understands content, fashion, storytelling, trends, social media growth and execution.

Key Responsibilities
1. Multi-Platform Social Media Management
• Independently manage multiple brand and founder profiles across Instagram, Facebook, LinkedIn, YouTube, Pinterest, X and other relevant platforms.
• Develop and execute platform-specific content strategies.
• Own monthly content calendars, publishing schedules and daily execution.
• Maintain a consistent brand voice and visual identity across channels. 2. Content Creation & Creative Execution
• Conceptualise engaging Reels, Shorts, carousels, static posts and stories.
• Write strong hooks, captions, scripts and platform-specific copy.
• Create graphics using Canva and edit short-form videos using CapCut, Premiere Pro or similar tools.
• Coordinate product shoots, founder-led content, photography and video editing.
• Repurpose content intelligently across platforms without simply reposting identical material. 3.



Fashion & Trend Knowledge
• Understand fashion, luxury positioning, styling, seasonal collections and consumer preferences.
• Research fashion trends, competitor brands, viral formats and emerging content opportunities.
• Translate product features, craftsmanship and brand stories into engaging content. 4. Organic Growth & Community Management
• Improve organic reach, engagement, follower growth and qualified website traffic.
• Monitor comments, DMs, mentions and relevant community interactions.
• Identify influencer collaborations, UGC opportunities and organic growth initiatives.
• Support product launches, festive campaigns and brand collaborations. 5. AI Tools & Content Efficiency
• Use ChatGPT, Canva AI and other creative AI tools for ideation, scripting, content development and productivity.
• Work with scheduling tools such as Metricool, Meta Business Suite or similar platforms.
• Explore new tools and workflows to improve content quality and execution speed. 6. Analytics & Performance
• Track reach, impressions, engagement, follower growth, clicks and content performance.
• Prepare weekly performance reports with actionable insights.
• Identify what is working,



what is underperforming and what needs to change.
• Take ownership of content deadlines and growth initiatives. Required Skills & Qualifications
• 1–3 years of relevant experience in social media management, digital content or content marketing.
• Practical knowledge of Instagram, Facebook, LinkedIn and YouTube.
• Good understanding of fashion, lifestyle, luxury or D2C brands.
• Strong English and Hindi communication and copywriting skills.
• Working knowledge of Canva and basic video editing.
• Ability to manage multiple social media accounts simultaneously.
• Understanding of social media trends, analytics and organic growth.
• Comfortable using AI tools for creative production and workflow efficiency.
• Strong organisational skills, ownership and the ability to work independently. Preferred: Previous experience managing fashion, jewellery, luxury, lifestyle or founder-led personal brands. Who We're Looking ForSomeone who is a doer, not just a planner. You should be comfortable switching between content strategy, writing captions, editing a Reel, scheduling posts, coordinating a shoot and reviewing analytics. You must have creative judgment, an understanding of premium brand aesthetics and the ability to execute without constant supervision.

Salary:
₹20,000–₹30,000 per month, depending on skills and experience. To Apply: Share your CV, portfolio, links to social media accounts you have managed, current salary, expected salary and notice period.

📌 Social Media (Raipur)
🏢 DUSALA INDIA
📍 Raipur