NASCA (National Academy of STEM, Cybernetics & AI) is one of India's premier educational content research organisations, recognised for its pioneering work in STEM / STEAM education and skill development programmes across 100+ leading schools and institutions in India and the UAE. NASCA's mission is to integrate cutting-edge technology education into school curricula and empower students with future-ready 21st-century skills in Artificial Intelligence, Electronics, Robotics, Design Thinking, Coding, and allied domains. NASCA is a content collaborator with the International Baccalaureate Organization (Geneva), holds WSF accreditation, and is aligned with NITI Aayog's Atal Tinkering Lab (ATL) Mission and NEP 2020. NASCA has certified over 1,00,000 K-12 students and 20,000+ higher education students, faculty members, and professionals across India. Position : Marketing Intern Internship Type : Full-Time, On-Site Duration : 3 Months

Location:
Noida, India Functional Area : Marketing & Business Development Reporting To : Marketing Head / Senior Leadership, NASCA Internship Overview This is a high-engagement, hands-on marketing internship for motivated individuals who want to learn and contribute in a real-world EdTech and STEAM education environment. As a Marketing Intern at NASCA, you will work directly with the senior leadership and marketing team to plan, execute, and optimise a wide range of marketing initiatives from digital campaigns and social media to client outreach, event marketing, and brand communications. This role is designed to give you meaningful exposure across all dimensions of up-to-date B2B and B2C marketing in the education sector, with the opportunity to take ownership of projects from day one. High-performing interns who demonstrate initiative, results, and cultural fit will be considered for full-time employment with NASCA at the conclusion of the internship period. What You Will Receive
• A formal Internship Certificate from NASCA LLP on successful completion of the 3-month internship.
• A Work Experience Letter detailing your role, responsibilities, and performance valued by employers and graduate programmes.
• Hands-on exposure across marketing strategy, digital campaigns, content creation, CRM, event management, and client engagement.
• Mentorship from NASCA's senior leadership team with direct access to real business decisions and strategy discussions.
• A professional network spanning schools, EdTech leaders, and institutional partners across India.
• Opportunity for full-time absorption as a Marketing Executive / Manager at NASCA based on internship performance.

KEY RESPONSIBILITIES
1. Marketing Strategy Development
• Collaborate with senior leadership to design and implement comprehensive marketing strategies aligned with NASCA's mission and business objectives.
• Analyse market trends, competitor positioning, and sector developments to identify new opportunities for revenue growth and brand differentiation.
• Contribute to quarterly marketing planning cycles, setting campaign priorities, budgets, audience targeting, and channel strategies. 2. Campaign Creation and Execution
• Plan, develop, and execute targeted marketing campaigns to promote NASCA's educational programmes and services across digital and on-ground platforms.
• Utilise digital marketing channels including social media, email marketing, content marketing, and WhatsApp outreach to drive brand awareness, lead generation,



and audience engagement.
• Track campaign performance against set objectives; propose and implement data-driven improvements throughout the campaign lifecycle. 3. Social Media Marketing
• Manage and grow NASCA's social media presence by creating engaging, on-brand content across platforms including LinkedIn, Instagram, Facebook, and YouTube.
• Plan and execute paid and organic social media campaigns targeted at schools, institutional decision-makers, students, and parents.
• Monitor social media performance metrics, reach, engagement, follower growth, and lead quality and produce regular performance reports with actionable insights.
• Stay current with social media trends, platform algorithm changes, and content formats relevant to the education and EdTech sector. 4. Customer Relationship Management (CRM)
• Utilise CRM tools to manage and maintain organised databases of current and prospective school clients, institutional partners, and key contacts.
• Develop personalised marketing communication approaches to enhance client engagement, nurture leads, and improve conversion and retention outcomes.
• Support the team in managing follow-up communication with leads and partners across the admissions and partnership lifecycle. 5. Content Development and Brand Messaging
• Work closely with the content and design teams to create compelling marketing materials including brochures, presentations, case studies, proposal decks, and blog articles.
• Ensure brand messaging is consistent, professional, and aligned with NASCA's positioning as a premium STEAM education organisation across all marketing touch points.
• Draft copy for digital campaigns, email newsletters, social media posts, event collateral, and client-facing documents. 6. Event Marketing and Coordination
• Support the planning and execution of marketing events, webinars, online workshops, school outreach programmes, and academic showcases to promote NASCA's offerings.
• Develop event marketing collateral, invitations, presentations, banners, and post-event reports and coordinate logistics with internal and external stakeholders.
• Engage directly with potential school clients, institutional partners, and attendees during events to communicate NASCA's value proposition effectively. 7. Data Mining and Market Research
• Conduct structured market research to identify emerging trends, customer preferences, competitive activity, and new market opportunities in the K-12 and higher education EdTech space.
• Leverage data mining and analytical techniques to extract actionable insights from customer behaviour, campaign performance data, and CRM records.
• Compile and present research findings, market intelligence reports, and competitive benchmarking summaries to the marketing and leadership teams. 8. Performance Reporting and Optimisation
• Track and report key marketing performance metrics including lead generation rates, campaign reach, engagement levels, conversion rates, and return on investment (ROI).




• Use analytical tools — including Google Analytics, social media insights, and CRM dashboards to continuously evaluate campaign effectiveness.
• Propose evidence-based improvements to campaigns, messaging, targeting, and channel strategy based on performance data. 9. Collaborating with Cross-Functional Teams
• Work closely with the business development, academic, content, and operations teams to ensure marketing strategies are cohesive and aligned with NASCA's overall business objectives.
• Communicate effectively with internal stakeholders to share marketing plans, campaign updates, and performance insights.
• Support cross-functional projects where marketing, product, and delivery overlap such as new programme launches or institutional partnerships. 10. Client Engagement and Networking
• Engage directly with schools, colleges, and educational institutions to introduce and promote NASCA's programmes, services, and partnership opportunities.
• Build professional relationships with school principals, counsellors, HODs, and institutional decision-makers.
• Maintain accurate records of client interactions, leads, follow-ups, and partnership discussions in the CRM system.
• Support business development activities by identifying new school and institutional leads and facilitating introductory conversations. Expected Skill Set and Personal Attributes
• Excellent communication skills (written and verbal ) with a confident, professional, and engaging personality.
• Strong interpersonal skills and people management ability; comfortable engaging with school leadership, teachers, students, and institutional partners.
• Structured, process-oriented thinking with the ability to plan, organise, and execute marketing activities systematically.
• High proficiency in creating business presentations, concept decks, and marketing proposals — ideally using MS PowerPoint and Canva.
• Working understanding of business planning, revenue models, and profit & loss concepts relevant to the education sector.
• Proficient in MS Excel, MS Word, and MS PowerPoint / Google Workspace; ability to handle data, reports, and documentation efficiently.
• Familiarity with social media platforms such as LinkedIn, Instagram, Facebook and digital marketing concepts.
• Working knowledge of or willingness to quickly learn Generative AI tools (ChatGPT, Canva AI, Gemini) for content creation and productivity.
• Strong multitasking ability able to manage multiple campaigns, projects, and stakeholders simultaneously without losing quality or timelines.
• Proactive, self-motivated, and eager to take ownership of tasks with minimal supervision.
• High attention to detail in documentation, reporting, and brand communication. Who Should Apply This internship is best suited for final-year undergraduates or recent graduates in Marketing, Business Administration, Mass Communication, Digital Marketing, or allied disciplines who are looking to build a strong foundation in B2B and education-sector marketing. Candidates with prior exposure to social media management, content creation, event coordination, or institutional sales will have an added advantage. We welcome applicants from MBA programmes (marketing / general management specialisation) who are seeking a structured internship that delivers real-world impact and who are serious about a full-time career in EdTech marketing and business development.

📌 Marketing Intern (Noida)
🏢 NASCA
📍 Noida