1. Role OverviewYumleys is looking for a result-driven Performance Marketing Manager who can lead and optimise performance advertising across Q-Commerce, E-Commerce and digital platforms. The candidate will be responsible for driving online sales, improving product visibility, maximising advertising returns and acquiring new customers across platforms such as Blinkit, Zepto, Swiggy Instamart, BigBasket, Meta and Google. This role requires someone who understands the intersection of digital advertising, marketplace performance, consumer behaviour and revenue growth. The ideal candidate should have hands-on experience in Q-Commerce advertising, marketplace campaigns and paid media management, with a strong focus on measurable business outcomes. 2.

Key Responsibilities
A. Q-Commerce Performance Marketing
• Plan, execute and manage advertising campaigns across Blinkit, Zepto, Swiggy Instamart and BigBasket.
• Manage sponsored product ads, search advertising, category placements and promotional campaigns.
• Drive product visibility, discoverability, conversions and sales across Q-Commerce platforms.
• Monitor SKU-level performance, impressions, clicks, conversions and advertising expenditure.
• Identify high-performing and underperforming SKUs and optimise campaigns accordingly.
• Work with platform account managers to explore advertising opportunities, promotional placements and growth initiatives.
• Track platform-wise sales contribution and improve advertising efficiency. B. Meta & Social Media Advertising
• Plan and execute paid campaigns across Meta Ads (Instagram and Facebook).
• Develop performance-driven campaigns for product awareness, traffic, conversions and sales.
• Manage audience targeting, retargeting, lookalike audiences and campaign segmentation.
• Conduct A/B testing for creatives, copies, audiences and campaign formats.
• Collaborate with the social media and creative teams to develop high-performing ad creatives.
• Continuously optimise campaigns to improve ROAS and reduce customer acquisition costs. C.



Google Ads & Digital Advertising
• Manage Google Search, Display, Shopping and YouTube advertising campaigns.
• Develop keyword strategies and optimise search campaigns.
• Implement remarketing and audience-based advertising strategies.
• Monitor campaign performance, conversions and advertising efficiency.
• Identify opportunities to scale digital acquisition and revenue. D. Performance Analytics & Reporting
• Monitor daily, weekly and monthly campaign performance.
• Track ROAS, ACOS, CPC, CPM, CTR, CPA, CAC and conversion rates.
• Prepare platform-wise advertising and sales performance reports.
• Analyse advertising spend against revenue generated.
• Identify growth opportunities through data analysis.
• Provide actionable insights to improve campaign performance and profitability.
• Maintain campaign budgets and ensure efficient utilisation of marketing spends. E. Growth Strategy & Planning
• Develop monthly and quarterly performance marketing strategies.
• Plan advertising budgets across Q-Commerce, E-Commerce, Meta and Google.
• Identify opportunities for new customer acquisition and repeat purchases.
• Work closely with the sales, e-commerce, category and brand teams.
• Align performance campaigns with product launches, seasonal campaigns, festivals and brand initiatives.
• Build scalable advertising strategies to support Yumleys' overall business growth. 3. Key Performance Indicators (KPIs)KPIMeasurementRevenue GrowthPlatform-wise sales growthROASReturn on Advertising SpendACOSAdvertising Cost of SalesCustomer AcquisitionNew customers acquiredConversion RateClick-to-purchase conversionAdvertising EfficiencyCPC,



CPM and CPAQ-Commerce GrowthSales across Blinkit, Zepto, Instamart & BigBasketBudget ManagementPlanned vs. actual advertising spendCampaign OptimisationContinuous improvement in campaign performance 4. Required Skills & Qualifications
• 3–5 years of experience in Performance Marketing, Digital Advertising or E-Commerce Growth.
• Hands-on experience with Blinkit, Zepto, Swiggy Instamart and BigBasket advertising platforms.
• Strong working knowledge of Meta Ads Manager and Google Ads.
• Experience managing advertising budgets and revenue targets.
• Robust understanding of ROAS, ACOS, CAC, CPC, CTR and conversion optimisation.
• Proficiency in Google Analytics 4, Google Sheets and Excel.
• Experience with campaign tracking, attribution and performance reporting.
• Strong analytical, strategic thinking and problem-solving skills.
• Ability to work independently and take ownership of performance targets. 5. Preferred ExperienceCandidates with experience in the following industries will be preferred:
• FMCG
• Food & Beverages
• D2C Brands
• Packaged Foods
• Consumer Brands
• E-Commerce and Q-Commerce Prior experience managing substantial advertising budgets across multiple Q-Commerce platforms will be an added advantage. 6. Key Working RelationshipsThe candidate will work closely with:
• Sales & Business Development Team
• E-Commerce & Q-Commerce Team
• Social Media Team
• Creative & Design Team
• External Media Agencies
• Q-Commerce Platform Account Managers 7. What We ExpectWe are looking for someone who thinks beyond running advertisements. Someone who understands how to turn advertising investments into actual sales, how to scale winning campaigns, how to improve product visibility and how to build a sustainable performance marketing engine for Yumleys. The ultimate responsibility of this role is to drive profitable digital growth and maximise revenue generated through every advertising platform.

📌 Performance Marketing Specialist (Mumbai)
🏢 Yumleys
📍 Mumbai