About the Role
Silvermine Group is building an integrated platform of digital services that simplify regulatory compliance and business operations for the U.
S. trucking industry. We're looking for an experienced, hands-on Product Marketing Manager to own product positioning, go-to-market execution, and customer adoption across our growing portfolio of specialized digital services. The ideal candidate has direct experience marketing specialized services or digital products to U.
S. consumers and small businesses, particularly in industries where customers must navigate complex processes, regulatory requirements, or recurring service needs. This role combines strategic product marketing with hands-on campaign execution, customer segmentation, conversion optimization, and cross-functional collaboration.

KEY RESPONSIBILITIES
Product Marketing & Go-to-Market
• Own product positioning, value propositions, messaging, and go-to-market strategies across multiple products.
• Plan and execute product launches, promotional campaigns, and feature rollouts in collaboration with Marketing, Product, and Engineering.
• Translate complex services, regulatory requirements, and product features into clear, compelling customer benefits.
• Develop segment-specific messaging and campaigns for customer acquisition, retention, cross-selling, and upselling.
• Identify market opportunities, customer needs, competitive advantages, and conversion barrie
• Campaign Execution & Product Adoption
• Own promotional campaigns across Truckopedia's websites, customer dashboards, and other digital touchpoints.
• Develop targeted cross-product campaigns using customer data, purchase history, lifecycle stages, and service requirements.
• Define campaign requirements, audience eligibility, targeting rules, and promotional placements with Product and Engineering.
• Partner with Performance Marketing, Content, and Design to develop and execute effective multichannel campaigns.
• Analyze campaign performance, customer journeys, and conversion funnels to identify opportunities for improvement.
• Establish measurable campaign objectives, reporting,



and ongoing optimization processes. PREFERRED QUALIFICATIONS & REQUIRED

SKILLS:
• 5–8 years of relevant marketing experience, including significant ownership of product marketing, go-to-market strategy, and digital campaign execution.
• Direct experience marketing products or services to U.
S. customers, with a strong understanding of American consumer behavior, business audiences, and digital purchasing journeys.
• Experience with specialized, transaction-based, or recurring services, preferably in one or more of the following:  Tax preparation, filing, or regulatory compliance services.  Financial services, insurance, or business services.  Business registration, licensing, or professional services.  Specialized B2B/B2C digital platforms/SaaS solutions serving US consumers & SMBs
• Demonstrated success launching and marketing at least two distinct products or services, with measurable acquisition, conversion, revenue, or adoption results.
• Proven experience developing customer segmentation, targeted promotions, cross-sell/upsell campaigns, and conversion optimization strategies.
• Strong analytical skills and experience using campaign performance data, customer insights, and funnel metrics to improve results.
• Ability to translate marketing objectives into clear functional requirements for Product, Engineering, and Analytics teams.
• Excellent written and verbal English, with the ability to develop and evaluate customer-facing messaging for U.
S. audiences.
• Bachelor's degree in Marketing, Business, or a related field. Preferred Experience
• Marketing multiple related products or services to an overlapping customer base.
• Working with U.
S.-based service companies,



particularly those offering regulated, deadline-driven, or specialized services.
• Hands-on experience with CRM platforms, marketing automation PERKS OF JOINING: The Culture: most companies talk about their values, we live them.
• Supportive Culture: We value teamwork, mentorship, and professional development, and we show it by providing top-notch employee experience and training programs, and incentivizing team growth.
• Work-Life Balance: We support a hybrid work model and encourage our employees to create a healthy balance between personal and professional life.
• A Voice at the Table: Influence major decisions in marketing, product strategy, and user experience.
• Innovative Work: Contribute to cutting-edge solutions for e-commerce and SaaS businesses.
• The Work: stability of a market leader with the hunger for innovation and growth of a start-up
• Impactful & Broad Role: You will have a seat at the table when it comes to key management decisions, drive critical marketing strategy and decisions, and have a voice in key product and user experience decisions.
• Growth Opportunities: Learn and grow from market veterans, take advantage of a rapid-paced, collaborative environment, and enjoy the ability to move up the ladder when you earn it.
• Competitive

Benefits:
Access comprehensive insurance for health (incl. parents), life and personal accident. ABOUT SILVERMINE GROUP: Silvermine Group is the largest & most trusted provider of regulatory compliance services for the heavy trucking and transportation industries. Our compliance automation platform is secure, cloud-based, and certified by the IRS
- helping over 100,000 customers every year file federally required documents
- such as IRS Form 2290, Form 8849, and MCS-150
- accurately, securely, and on time. Our technology, highly skilled customer support, and relentless focus on product improvement and growth ensures that our customers’ equipment stays on the road and their businesses keep humming. Website: Silvermine Group Products: eform2290, emcs150.com, eUCR, eIFTA, Club FR8

📌 Product Marketing Manager (Bengaluru)
🏢 Silvermine Group
📍 Bengaluru