Marketing Manager Role Overview We’re looking for a highly organized, execution-driven Marketing Manager to lead end-to-end planning and delivery of webinars, virtual events, and in-person experiences. This role sits at the intersection of marketing strategy and project management ideal for someone who thrives on timelines, cross-functional coordination, and delivering high-impact campaigns with measurable outcomes. You will own the entire lifecycle of events, from ideation and planning to execution, promotion, and post-event analysis, while ensuring seamless collaboration across marketing, sales, design, and external partners.

Key Responsibilities
1. Webinar, Podcasts & Event Strategy ● Own and execute the end-to-end lifecycle of all initiatives across webinars, events, podcasts, and customer-led content (testimonials, success stories) ● Plan and execute a calendar of webinars, workshops, podcasts and events aligned with business goals ● Identify themes, formats, and speakers that drive engagement and pipeline ● Own audience targeting, positioning, and messaging for each event ● Be responsible for reporting, analytics and growth 2. End-to-End Project Management ● Build detailed project plans, timelines, and workflows for each campaign ● Coordinate across internal teams (content, design, sales, ops) and external stakeholders ● Ensure deadlines, dependencies, and deliverables are met without compromise 3. Campaign Execution & Promotion ● Lead go-to-market strategy for events including email, social, paid ads, and partnerships ● Collaborate with content and design teams to create landing pages, creatives, and assets ● Optimize registration and attendance rates through continuous testing 4. Customer, Speaker & Stakeholder Management ● Identify, onboard, and manage customers, speakers, and partners ● Collaborate with sales and customer success teams to source high-quality customer stories ● Own end-to-end execution of customer testimonials (video, webinar, podcast, written)



● Manage briefings, rehearsals, recordings, and approvals ● Act as the primary POC for all stakeholders 5. Event Operations & Vendor Management ● Own end-to-end event operations across virtual and in-person formats ● Manage webinar platforms (Zoom, HubSpot, etc.) and event tech stack ● Handle vendor interactions, negotiations, and logistics (venue, production, collaterals, etc.) ● Ensure seamless execution via run-of-show planning, troubleshooting, and live moderation ● Take full accountability for execution quality across all touchpoints 6. Customer Content & Advocacy ● Build and manage a pipeline of customer advocates across regions and segments ● Convert customer success into multi-format content (video testimonials, webinars, podcasts, case studies) ● Ensure customer content is leveraged across the funnel (ads, landing pages, outbound, demos) ● Work closely with revenue teams to align content with conversion and sales goals 6. Performance & Analytics ● Track key metrics: registrations, attendance, engagement, pipeline, ROI ● Measure impact of customer content on conversion and pipeline ● Analyze performance and generate actionable insights ● Share structured post-event and content reports with stakeholders ● Continuously refine playbooks for scalable growth Key Requirements ● 3+ years of experience in marketing with a strong focus on events, webinars, or customer-led content ● Proven ability to own and execute projects end-to-end independently ● Strong project management and organizational skills ● Experience with marketing automation and CRM tools ● Ability to manage multiple stakeholders, vendors, and deadlines simultaneously ● Excellent communication and stakeholder management skills ● Data-driven mindset with robust analytical capabilities ● Strong eye for design quality and marketing collateral review Nice to Have ● Experience in B2B SaaS or childcare space ● Experience running international or multi-region events ● Familiarity with paid acquisition channels for event promotion

📌 Marketing Manager (Bengaluru)
🏢 Illumine
📍 Bengaluru