Company: Khaitan India Limited Position: State Head – Sales (Karnataka)

Location:
Bengaluru, Karnataka Industry: Consumer Electricals & Small Domestic Appliances Experience Required: 14 – 16 Years Employment Type: Full time Eligibility Criteria — Mandatory RequirementStrict Notice: Only candidates with dedicated, extensive channel sales leadership in Ceiling Fans, Water Heaters (Geysers), and Small Domestic / Home Appliances are eligible to apply. Applications from non-fan / non-appliance backgrounds (such as FMCG, Telecom, Building Materials, Lighting-only, Cables-only, or Industrial Goods) will not be considered.

About the Role
Khaitan India Limited is hiring an accomplished, commercially sharp sales leader as State Head – Sales (Karnataka). This role carries complete P&L;, revenue, and market expansion accountability for the state of Karnataka. The core mandate is aggressive distributor network building, onboarding financially strong channel partners, and driving primary and secondary sales volume across Ceiling Fans, Geysers, and Home Appliances in both urban clusters and tier-2/3 trade pockets.

Key Responsibilities
• Revenue & P&L; Ownership: Own and deliver the state's top-line revenue, volume targets, and gross margins across Ceiling Fans, Geysers, and Small Domestic Appliances.
• Distributor Network Architecture: Identify coverage gaps across districts, conduct financial due diligence, and appoint viable super-stockists, direct distributors, and wholesale channel partners across key trade hubs (Bengaluru, Mysuru, Hubballi-Dharwad, Belagavi, Mangaluru, Kalaburagi, etc.).
• Secondary Sales & Counter Liquidation: Establish steady counter throughput, eliminate distributor inventory stagnation, ensure rapid stock rotation,



and maximize brand presence across multi-brand electrical retail counters and regional retail chains.
• Commercial Governance & Credit Management: Maintain strict discipline regarding market credit limits, payment collections, distributor ROI, billing integrity, and timely trade claims clearance.
• Team Leadership & Field Execution: Direct, mentor, and track a multi-tiered sales organization—including Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and frontline sales personnel—ensuring rigorous adherence to beat plans and KPIs.
• Trade Schemes & Competitor Intelligence: Closely track trade schemes, pricing dynamics, and dealer engagement programs of competitor brands; design and roll out aggressive, localized trade promotions and display drives to capture market share. Candidate Profile & Qualifications
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Experience:
14 to 16 years of solid channel sales leadership and distribution management in the Karnataka market.
• Industry Background: Core background strictly within Ceiling Fans, Water Heaters/Geysers, and Home Appliances is mandatory.
• Preferred Companies: Current or prior experience with leading electrical and appliance brands such as Havells, Atomberg, Crompton, Polycab, Orient Electric, V-Guard, USHA, Bajaj Electricals, or direct industry peers. Core Competencies:
• Proven track record of appointing, restructuring, and scaling large distributor and dealer networks from the ground up.
• In-depth commercial and geographical familiarity with Karnataka’s electrical retail corridors and major wholesale mandis (e.g., Chickpet, Sultanpet, and regional district hubs).
• Professional fluency in Kannada and English (working knowledge of Hindi is an advantage).
• High-caliber strategic negotiation, commercial acumen, and large-team leadership skills.

📌 State Head – Sales (India)
🏢 KHAITAN INDIA
📍 India