Marketing Administrator – OTT Platforms

Location:
Jaipur, Rajasthan

Experience:
2–3 Years Job Level: 3 Compensation: ₹4,50,000–₹5,00,000 per annum Work Mode: Onsite

Job Type
Full-time Qualification: Bachelor's or Master's degree in Marketing, IT, Media, or a related field.

About the Role
The Marketing Administrator – OTT will be responsible for managing the deployment, day-to-day operations, performance monitoring, and reporting of Shop LC's live streams and marketing activities across various Over-the-Top (OTT) platforms. The role involves close coordination with internal teams and external distribution partners, including Marketing, Digital, Technical, Content, Graphic Design, Copywriting, and Social Media teams, to ensure smooth live-stream operations, effective marketing execution, and continuous improvement in viewership and sales performance.

Key Responsibilities
• Coordinate and manage marketing activations, content planning, advertising campaign setup, and performance tracking across OTT platforms.
• Identify new opportunities and develop innovative ideas to increase Shop LC's visibility, viewership, and engagement across OTT platforms.
• Coordinate with Graphic Design and Copywriting teams to develop marketing creatives, promotional materials, and other required assets.
• Work closely with the Digital team to ensure accurate tracking, attribution, and reporting of traffic and sales generated through live streams.
• Collaborate with Marketing and Social Media teams to ensure consistent brand messaging and effective promotion of Shop LC across distribution partners' websites, apps, and social media channels.
• Prepare and maintain daily, weekly, and monthly performance reports covering traffic, viewership, engagement, and sales metrics.
• Monitor audience acquisition trends, engagement patterns, and content performance to identify opportunities for improvement.
• Analyze live-stream performance and recommend strategies to improve viewership, engagement, and sales conversion.
• Continuously evaluate and improve live-stream quality, operational processes, and content effectiveness.




• Coordinate with the Content team to ensure live streams are updated with the latest programming schedules, images, product information, and relevant metadata.
• Monitor the stability and performance of live streams and coordinate with technical teams and external partners to resolve operational issues.
• Maintain effective communication with internal stakeholders and external OTT distribution partners to ensure timely execution of marketing and streaming activities. Requirements & Qualifications
• Bachelor's or Master's degree in Marketing, Information Technology, Media, Communications, or a related field.
• 2–3 years of relevant experience in digital marketing, OTT platforms, media operations, video streaming, or a related industry.
• Valuable understanding of digital and social media platforms, including YouTube, Facebook, and Instagram.
• Familiarity with OTT platforms, live-streaming operations, digital advertising, and content distribution will be an advantage.
• Strong technical aptitude and the ability to work with digital tools, platforms, and analytical systems.
• Excellent analytical skills, with the ability to interpret performance data and translate insights into actionable recommendations.
• Strong organizational, coordination, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills in English.
• Ability to collaborate effectively with internal teams, external partners, and stakeholders.
• Detail-oriented, proactive, and solution-focused, with strong problem-solving and logical thinking abilities.
• Ability to work independently, take ownership of responsibilities, and drive continuous improvement. About VGL Group Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products.



In FY 2023–24, VGL reported a turnover of approximately $365 million and employs over 4,000 people globally, including more than 3,000 employees in Jaipur, India. Multi-Channel Presence VGL reaches customers across multiple markets through its television, e-commerce, and digital retail platforms:
• Shop LC (USA): Reaches over 60 million homes through live television broadcasts and has a strong e-commerce presence.
• TJC (UK): Reaches over 27 million homes through television and digital platforms.
• Shop LC Germany: Broadcasts to over 40 million homes, strengthening VGL's presence in Europe.
• Ideal World (UK): Acquired in 2023, a leading teleshopping and digital retail platform.
• Mindful Souls: Acquired in 2023, a subscription-based e-commerce brand specializing in spiritual and wellness products. Social Impact & ESG Initiatives
• Your Purchase Feeds…: VGL's flagship meal donation program has provided over 99 million meals to schoolchildren across India, the US, and the UK.
• Employee Volunteering: Encourages employees to contribute two hours every month to charitable activities.
• Sustainability: Focuses on renewable energy, waste reduction, and other environmentally responsible initiatives.
• Green Initiatives: Recognized by IGBC for excellence in green built environments at its Jaipur SEZ facility.
• ESG Recognition: Awarded a Combined ESG Rating of 72 (Strong) by ICRA ESG Ratings Limited. Talent & Culture
• Humanocracy & Micro-Enterprises: Promotes a decentralized and empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy: Focuses on building high-performing teams, recognizing talent, and fostering a culture of excellence.
• Great Place to Work Certified: Recognized as a Great Place to Work across India, the US, the UK, and China. Recognition & Achievements
• Top Exporter Award: Recognized by GJEPC for its leadership in the export of silver and colored gemstones from India.
• Operational Excellence: Demonstrates a strong track record in value-driven retail and customer-centric growth.

📌 Marketing Administrator (Jaipur)
🏢 VGL Group
📍 Jaipur