Senior Content Strategist

Key responsibilities
Concepts and creative ideas
• Come up with original concepts for social creatives, carousels, Reels, Shorts and campaigns that fit each client's brand and goals.
• Track trends, audio, formats and platform updates on Instagram, Facebook, LinkedIn, YouTube and X, and turn them into timely ideas.
• Pitch monthly idea decks and campaign concepts (festive, product launches, awareness days, moment marketing).
• Write hooks, captions, on-screen text and short-form video scripts that stop the scroll. Strategy and planning
• Build social media strategies for each client: audience, content pillars, tone of voice, platform mix and posting frequency.
• Own monthly content calendars across all assigned brands.
• Adapt strategy to very different clients: B2C, B2B, local businesses, premium and regional brands. Content production
• Write clear creative briefs for designers and video editors, with references and moodboards.
• Plan and direct Reels and video shoots: shot lists, storyboards, talent and on-set direction when needed.
• Review every creative and video for concept, brand fit,



copy and quality before it goes to the client.
• Manage production timelines so multiple accounts deliver on schedule. Client handling and performance
• Present concepts and calendars to clients, take feedback and defend strong ideas with reasoning.
• Track reach, engagement, saves, shares, follower growth and video views; report monthly with insights.
• Use results to improve what works and drop what doesn't; coordinate with the ads team on content for paid campaigns.
• Required experience
• 2–3 years in social media content strategy, with 1+ years handling multiple client brands in an agency or similar setting.
• Experience planning and directing Reels and short-form video, from script to shoot to edit.
• Experience leading or briefing designers, video editors and copywriters.
• Confident client-facing

skills:
presenting concepts and defending creative choices.
• Robust copywriting in English; a good eye for design, visuals and video.
• Experience with influencer and UGC campaigns
• Photography or on-camera presenting skills

📌 Senior content stratergist (India)
🏢 Orestes Technologies
📍 India