Job Tittle : State Trade Customer Marketing Lead

Location:
Maharashtra Key Accountabilitie Trade Marketing Operation
• Co-create trade marketing plans in coordination with Sales teams & Regional Marketing Manager
• Take charge of ensuring excellent outlet execution of trade marketing plans and PICOS across channels – off-trade and on-trade
- taking assistance of sales teams or external vendors where required
• Identify along with Sales teams and Data Analytics the right set of outlets for Visibility and Promo activations
• Oversee and manage brand merchandise & assets in godowns; coordinate effective utilization of the same at the points of sale or where required
• Arrange for and coordinate with external manpower from various agencies where required for execution of TM programs
• Ensure Sales Assets like visicoolers are utilized effectively
- proper deployment in correct outlets; proper placement within outlets; stocking as per agree planogram
• Provide on-ground support for Brand team-led activations and events . Budget Controlling and Complia
• Obtain approval from Regional Marketing Manager, regional finance and state head before onboarding vendor basis quality and price quoted as per defined guideli
• Ensure timely PO raising before delivery of products/services and submission of bills to the finance team Vendor Management




• Maintain healthy working relationship and lead strategic partnerships with the key vendors providing various trade marketing related products and services (retail design, displays, gift articles, key chains e
• tc.)Identify and partner with various manpower and event agencies to conduct large scale events within defined bu
• dgetInvite quotations for the requirements from the vendors/partners. Conduct field visits and technical evaluation of the vendors as per defined quality parameters and metr
• ics.
Partner with procurement team to drive negotiation with vendors and conduct auction for procuring big ticket or frequently used products/services in minimum cost by leveraging competitive market and pri
• cingEnsure timely payment to the vendors as per defined SLA. Stakeholder Manag
• ementCoordinate with State sales team to collate sales data points about UBL and competitor products to execute the trade marketing
• plansCollaborate with the Regional Sales & Marketing Teams for current brand launches and market activation initiatives. Plan for trade marketing initiatives to successfully realize the defined sales targets by ensuring last mile execu
• tion.
Coordinate with finance team for submission of vendor bills, process and payment approvals, ensuring timely payment to the vendors and resolving vendor related qu eries

📌 State trade customer lead (India)
🏢 United Breweries
📍 India