About the Role
We are looking for a data-driven and result-oriented Performance Marketing Manager to lead our digital growth and lead generation efforts. This role requires strong expertise in managing paid marketing channels, optimizing ad spends, and driving end-to-end funnel performance across platforms. The ideal candidate will be responsible for generating high-quality leads, managing monthly ad budgets, and ensuring strong conversion rates through continuous optimization across platforms like Google, Meta, LinkedIn, and Instagram.

Key Responsibilities
1. Lead Generation & Campaign Management:
• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn.
• Drive consistent and high-quality lead generation aligned with business targets.
• Manage end-to-end campaign lifecycle from strategy to execution and optimization. 2. Budget Management & ROI Optimization:
• Plan and allocate monthly ad budgets effectively across channels.
• Monitor ad spends to ensure optimal utilization and maximum ROI.
• Continuously optimize campaigns to reduce CPL (Cost per Lead) and improve conversion rates. 3. Funnel Optimization & Conversion:
• Own the entire marketing funnel from awareness to lead conversion.
• Work closely with sales teams to ensure effective lead handover and conversion tracking.
• Analyze user behavior and optimize landing pages, creatives, and targeting for better performance. 4. Data Analysis & Performance Tracking:




• Track and analyze campaign performance using tools like Google Analytics, Ads Manager, etc.
• Generate insights on campaign effectiveness, audience behavior, and channel performance.
• Use data-driven approaches to improve campaign outcomes and scale successful strategies. 5. Experimentation & Growth Initiatives:
• Run A/B tests on creatives, audiences, and funnels to identify high-performing strategies.
• Explore new channels, formats, and growth opportunities to scale performance marketing efforts.
• Drive full-funnel growth marketing initiatives to improve acquisition and conversion. 6. Cross-Functional Coordination:
• Collaborate with design, content, and sales teams to align campaigns with business goals.
• Ensure consistency in brand messaging and campaign communication across platforms.
• Work closely with internal teams to improve lead quality and conversion outcomes. Key

Requirements:
• 3–6 years of experience in performance marketing or digital marketing roles.
• Strong hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Proven track record of driving lead generation and optimizing ad performance.
• Strong understanding of marketing funnels, conversion tracking, and attribution models.
• Experience in budget planning and ROI-driven campaign management.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Excellent communication and coordination skills.
• Ability to work in a fast-paced, performance-driven setting.

📌 Performance Marketing Manager (New Delhi)
🏢 SUNROOOF
📍 New Delhi