Department: Marketing and Leasing

Location:
GIFT City, Gandhinagar, Gujarat Reports to: [Head of Leasing / Director] Employment type: Full-time Experience required: Minimum 5 years Role Overview We are seeking an experienced marketing professional to drive the leasing of our office, commercial, co-working, and managed office space portfolio in GIFT City. The successful candidate will develop and execute marketing and business development strategies that attract financial services firms, Big 4 and other professional services firms, IT/ITeS companies, global capability centres, and retail and commercial tenants to the International Financial Services Centre (IFSC) and the wider GIFT City ecosystem .

Key Responsibilities
• Plan and execute marketing strategies to generate leasing enquiries and achieve occupancy and revenue targets for office, commercial, co-working, and managed office spaces.
• Lead the marketing and leasing of co-working and managed office offerings, including packaging, pricing inputs, and tenant onboarding for flexible space requirements.
• Target and engage Big 4 firms and other professional services firms, along with financial institutions, global capability centres, and corporate occupiers, to build and convert a strong tenant pipeline.
• Build and maintain a strong pipeline of prospective tenants, tracking leads from first enquiry to lease closure.
• Coordinate with tenant representation brokers and consultants such as JLL, Knight Frank, CBRE, and Colliers, and manage channel partner relationships.




• Liaise with prospective tenants on space requirements, site visits, commercial terms, and onboarding formalities.
• Prepare marketing collateral, including brochures, presentations, leasing proposals, floor plans, and digital content.
• Plan and manage events, roadshows, investor and tenant meets, and participation in industry forums.
• Oversee digital marketing, branding, website content, and social media presence for the property portfolio.
• Conduct market research on GIFT City and Ahmedabad–Gandhinagar commercial real estate, including competitor supply, rental benchmarks, and absorption trends.
• Work with legal, finance, and property management teams to ensure smooth lease execution and tenant handover.
• Maintain accurate leasing MIS and report regularly on pipeline, conversions, and campaign performance.
• Travel as required to meet prospective tenants, brokers, and partners, and to attend roadshows and industry events.
• Qualifications and Experience
• Bachelor’s degree in Marketing, Business Administration, Real Estate, or a related field; an MBA is preferred.
• Minimum 5 years of experience in marketing, leasing, or business development for commercial real estate,



with a demonstrable track record of leasing office and commercial space.
• Experience in leasing co-working and managed office space (flexible workspace) is strongly preferred.
• Prior experience with a leading real estate consultancy or developer (for example JLL, Knight Frank, CBRE, Colliers, Cushman & Wakefield, or a comparable Grade A developer) is strongly preferred.
• Proven record of closing leases and meeting or exceeding leasing targets.
• Established network among corporate occupiers, real estate heads, and brokers, including Big 4 and other professional services firms, preferably in Gujarat or western India.
• Willingness to travel frequently within India for client meetings, roadshows, and events. Skills and Competencies
• Strong understanding of commercial lease structures, rental negotiation, and Grade A office market dynamics.
• Working knowledge of GIFT City, SEZ, and IFSC regulatory and incentive frameworks is an advantage.
• Excellent communication, presentation, and negotiation skills.
• Proficiency in CRM tools, MS Office, and digital marketing platforms.
• Robust analytical ability and attention to detail.
• Fluency in English and Hindi; Gujarati is an advantage. Key Performance Indicators
• Area leased (sq. ft.) and rental value achieved against target
• Lead-to-closure conversion ratio
• Pipeline quality and size
• Time to lease closure
• Marketing spend efficiency and enquiry generation

📌 Marketing Manager (Ahmedabad)
🏢 Shilp Group
📍 Ahmedabad