Designation: Head – Digital Marketing & Brand Management Department: Marketing

Experience:
8–12 Years

Location:
Mohali / Chandigarh Working Days: 5 Days (Work from Office) Reporting To: CEO / Senior Management 1. Role DefinitionWe are looking for a dynamic and strategic Head of Digital Marketing & Brand Management who can drive the company's digital presence, strengthen its brand image, build meaningful client relationships, and create business opportunities through strategic networking and marketing initiatives. The ideal candidate should have a combination of digital marketing expertise, strong communication and interpersonal skills, client-handling capabilities, and the ability to represent the company across professional and social platforms. This role goes beyond traditional digital marketing. The person will be responsible for positioning the company as a strong industry brand, developing client engagement strategies, building leadership visibility, and creating a positive corporate image. 2. Key Roles & ResponsibilitiesA. Digital Marketing Strategy & Execution
• Develop and execute an integrated digital marketing strategy aligned with business objectives.
• Lead SEO, SEM, PPC, social media, email marketing, content marketing, and marketing automation.
• Drive website traffic, lead generation, conversions, and brand awareness.
• Monitor campaign performance, marketing ROI, and conversion metrics.
• Explore AI-driven marketing tools and emerging digital trends. B. Brand Building & Corporate Image
• Develop and strengthen the company's brand positioning in the IT and technology industry.
• Build a consistent corporate identity across digital and offline platforms.




• Manage company reputation and online brand perception.
• Develop thought leadership initiatives for the CEO and senior leadership.
• Drive corporate storytelling through case studies, success stories, videos, blogs, and PR activities.
• Ensure consistent brand communication across all channels. C. Client Connect & Relationship Management
• Build and maintain strong relationships with existing and prospective clients.
• Participate in client meetings, business discussions, networking events, and industry forums.
• Understand client expectations and coordinate with internal teams to ensure effective communication.
• Develop client engagement and retention initiatives.
• Identify opportunities for upselling, cross-selling, and business collaborations.
• Handle client communication professionally and ensure a positive brand experience. D. Social Networking & Industry Connect
• Build the company's presence across LinkedIn and other relevant skilled platforms.
• Establish relationships with industry leaders, decision-makers, influencers, and potential business partners.
• Represent the company at industry events, conferences, exhibitions, and networking forums.
• Develop strategic collaborations and partnerships.
• Build leadership visibility through professional networking and social engagement. E. Team Leadership & Management
• Lead and mentor the digital marketing team.
• Manage external agencies, vendors, content creators, and marketing partners.
• Define team goals, KPIs, budgets, and performance expectations.
• Ensure timely execution of marketing campaigns and deliverables.
• Collaborate with Sales, HR, Product, and Leadership teams.

📌 Head of Digital Marketing (Chandigarh)
🏢 Zapbuild
📍 Chandigarh