Department: Audiology & Hearing Care Channels 1. Job Purpose The Senior Sales Manager (SSM) drives revenue growth by managing and expanding business with mid-to-high potential hearing aid dealers, independent audiology practices, and regional retail clinics. This role focuses on increasing share-of-wallet within an assigned territory, ensuring high product adoption, and delivering localized sales strategies. The SSM operates with a focused regional revenue target tailored to premium account management, which is structurally distinct from the macro-level enterprise targets managed by our Business Development Managers (BDMs). 2. Core Role Demarcation (SSM) To maintain structural clarity across our sales vertical, this position is differentiated from the Business Development Manager (BDM) role across three primary pillars:
• Portfolio Scope: The SSM manages and nurtures existing mid-to-high tier retail dealers. The BDM focuses strictly on untapped corporate chains, hospital networks, and government tenders.
• Revenue Scale: The SSM target is scaled to regional dealer capacity, sitting structurally lower than national or macro-level BDM revenue targets.
• Sales Cycle: The SSM handles high-frequency, relationship-driven monthly sales and restocking cycles. The BDM handles long-cycle institutional contract acquisitions. 3.

Key Responsibilities
Account Management & Growth
• Portfolio Ownership: Cultivate and expand a dedicated portfolio of mid-to-high potential hearing care professionals (HCPs) and independent dealers.
• Market Share Expansion: Increase product mix and "share of wallet" within accounts currently sourcing from multiple hearing aid manufacturers.
• Relationship Cultivation: Build deep, consultative partnerships with audiologists, clinic owners, and ENT specialists. Sales Execution & Revenue
• Revenue Generation: Consistently achieve assigned quarterly and annual sales volume and revenue targets for the specific territory.
• Commercial Negotiation: Manage commercial terms, discount structures, and volume rebates within pre-approved regional parameters.
• Promotional Execution: Design and implement hyper-local marketing campaigns,



dispensing days, and consumer pull-actions with retail partners. Enablement & Market Intelligence
• Training Coordination: Partner with internal Audiology Trainers to upskill dealer staff on new software, chip platforms, and fitting rationale.
• Competitor Intelligence: Monitor competitor pricing, product launch cycles, and dealer incentives to proactively protect market share. 4. Requirements & Qualifications Experience & Education
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Experience:
4-5 years of proven B2B sales experience specifically within the hearing aid industry, medical devices, or optical retail.
• Industry Track Record: Demonstrated success selling to independent audiologists, retail dispensers, or hearing care networks.
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Education:
Bachelor’s degree in business, Marketing, or a related field. Skills & Competencies
• Sales Methodology: Strong relationship builder utilizing a consultative, value-based selling approach rather than transactional sales.
• Technical Familiarity: Basic understanding of hearing aid fitting concepts and technology platforms.
• Tools & Planning: Proficiency in territory planning and CRM software usage (e.g., Salesforce, HubSpot).
• Mobility: Willingness to travel up to 50–60% within the assigned territory to maintain high-frequency, face-to-face contact with dealers.

About us
Headquartered in Denmark, GN Hearing is among the leading manufacturers of hearing aids in the world. The company offers a full range of instruments and accessories under several brands. The company has subsidiaries in more than 25 countries and distributors in 80 more. Driven by technological innovations and commercial excellence, GN Hearing has been the growing faster than the industry for the last many years. In India,



the hearing aid industry at wholesale prices is approximately INR 750 crores annually. Private retail consumption accounts for over 85% of the hearing aid market in revenue terms with the balance coming from government tenders. The market is growing @10~12% p.a. and likely to grow at these rates for the next decade due to very favorable demographics viz.
• 90% of hearing aid users are in the 50+ group.
• They are living longer due to healthier lifestyles.
• Leading a more active retired life and would like to enjoy life with friends and family.
• Have the money to fund hearing aids. In the hearing-impaired population, the hearing aid penetration level is only 2%. In developed countries the penetration is in the 20~40% levels. In India, GN is headquartered in Navi Mumbai. In 2023, GN posted revenues of INR 131 cr (USD 16 mln). GN has been the fastest growing company since 2012 growing revenues @ 18% CAGR. GN is now the 2nd largest company in the lucrative retail market with a 20% market share, up from 5% market share in 2011. GN is the most profitable company in the industry with the highest % EBITA margin. Leadership in technology, a clear India strategy and solid execution have been the drivers of this performance. Given the strong momentum, GN has an opportunity to drive growth higher than the current already high rate. GN has put in place aggressive plans for the 2023~2025 strategy period. The strategy involves executing on multiple key sales initiatives in parallel with speed and accuracy. GN operates through a direct dealer network of about 700 customers. The larger key customers account for a disproportionate share of the industry potential and consequently GNs business. Hearing aids are dispensed as a medical device and the dealer (dispenser) makes the brand choice. Among other things, fast, accurate and at times customized service solutions to these larger customers are important to succeed with them. The customized solutions tend to put a strain on operations increasing complexity. The relatively small size of the business is deceptive when compared to the complexity of the challenges involved.

📌 03112026 - Senior Sales Manager - Hyderabad
🏢 GN Hearing India
📍 Hyderabad